Business&Management Dissertation Example | Topics and Well Written Essays - 9000 words

Business&Management - Dissertation ExampleThese five questions are very important as it covers two major areas for studying consumer behaviours. In order to cater to those five questions, this paper has presented and discussed important sections like literature inspection, primary research and secondary research. The literature review has presented important theoretical background to understand the mechanism behind consumer behaviour. The primary research has obtained important entropy for identifying the prevailing consumers behaviours and secondary research has provided the factual selective information to link with the primary data. The gathered primary data has disclosed major trends in consumer behaviour in car markets of the UK and on the Chinese people. These primary data are also discussed and analysed in the light of the given theoretical background and secondary data. The output of the primary data analyses has supported the consumer behavioural theories and secondary d ata. As per the discussions based on literature review, primary and secondary data, this paper is able to cater to the five pre-defined research questions. The consumer behaviour in automobile industry of chinaware and UK is influenced by a number of factors like culture, economic condition, brand, quality, price etc and these factors varies as per the national culture and system of the two countries. The successful automobile companies presented in both countries are able to differentiate and identify the multiple factors influencing the consumer vitiateing behaviour. 1. Introduction The cultural paradigm of different markets like China and Britain reflect significant impacts on the purchasing behaviour of cars and domestic vehicles. The main aim of the paper revolves around understanding the reasons or factors which bring about cultural changes and thereby affect the study for cars in the two markets. Chinese consumers in their activity of purchasing cars render special emphasi s to the paradigm of quality and service. People of China tend to buy the cars of those companies which tend to provide the best service available in terms of gross revenue and customer service. Further, the Chinese consumers also entertain large amount of sales packages along with the products which help in enhancing the product attributes. The Chinese consumers in addition to enhanced quality and service parameters also propensity better accessibility of the vehicles in the consumer markets. This signifies that the dealership factor with regard to the branded cars must be further enhanced to help the Chinese consumers gain easy and better accessibility to much(prenominal) products. Moreover, the Chinese consumers are also characterized as being effective negotiators while making a deal to purchase a new car. Thus, the car manufacturers who desire to enter