Strategy Implementation in Strategic Management Essay

Strategy Implementation in Strategic Management - Essay Example Moreover, the corporation is ISO 14001 certified, and this has acted to enhance its corporate image. A major weakness of Carnival Corporation is that it has amongst its fleets a lot of many old ships (Wheelen & Hunger, 2008). This has meant lost business at times, because their target market is the young travellers, and these prefer newer ships. Another weakness for the company could be the presence of too many members of the Arison family amongst the directors (six out of fourteen), and this could impact greatly on the corporate decisions of Carnival. An opportunity that Carnival Corporation may consider venturing more into is the cruise market in Europe, instead of concentrating more into the American market. This is because according to the cruise industry in Europe, this is one of the most lucrative routes. Furthermore, Carnival corporations could also wish to venture into the area of organising and facilitating visits to historical sites around the world, and include this addition into their package of services offered. The escalation in fuel prices poses a threat to Carnival, as this means that the corporation may have to raise its fares. Terrorist attacks, such as the one in September 2002, caused panic to the public, and this affected tourism. There is also occasion whereby virus attacks have infiltrated into the corporation’s server, thereby disrupting its programs, and affecting business immensely (Wheelen & Hunger, 2008). A number of legal tussles between, on the one hand, the corporation and on the other passengers have also been witnessed in recent years, and this could lead to a dented image of the corporation. In addition, some former employees have also sued the corporation, on the issue of unpaid overtime. In 2002, Carnival Corporation was charged $ 18 million as a result of counts of pollution by its ships (Levine, 2006) Carnival cruise line was founded in 1972, by  Ted Arison.