Alcohol: A Growing Problem In The World? Essay examples -- essays rese

Alcoholism, as defined by the Random House Dictionary of the English Language, is a chronic disorder characterized by dependence on alcohol, repeated excessive use of alcoholic beverages. The development of withdrawal symptoms on reducing or ceasing intake, morbidity that may include cirrhosis of the liver, and decreased capability to function socially and vocationally. As you can see my report is on alcohol and alcoholism. The report will show statistics, the diametrical types of alcohol and alcoholics, both the incontrovertible and negative health consequences and effects of alcohol, and other interesting facts and details. Here be some questions to ask yourself before you begin to order the rest of my term motif Am I an alcoholic? Do I know an alcoholic? Does my family of a history of alcohol problems? If you answered yes to any of these you definitely may want to read this research paper. Alcohol dates as far back as the early Stone Age. Alcoholic beverages were first fer mented in the year 4200 BC. In 1640 the first distillery in the United States was established in what is now known as New York City. In 1769 the first Canadian distillery was established for the production of rum. In the early 1800s Rum became the most popular alcoholic beverage. In 1789 the first bourbon was produced in Georgetown, Kentucky. During the mid 1800s a movement of bar began. The prohibition went into a Constitutional Amendment in 1920, but by 1933 repealed it. Today the most popular spirit is whiskey. It has accounted for 38 percent of all spirits consumed. Even so, the sales of beer and wine have greatly increased since the late 1940s. The drinking habits of the European differ from the drinking habits of Americans. Since Europe has many different climates and geographical features it is ideally suit for the wide variety in the production and drinking of alcohol. In S come to the forehern Europe the people mainly drink wine. Such countries are Spain, France, Ital y, Switzerland, and Greece. The people of Ireland, England, Denmark, Germany, Belgium, Austria, and Czechoslovakia are known as beer drinkers. The Northern countries, Norway, Sweden, Finland, Russia, and Poland are basically spirit drinkers. There are many different types of alcoholic bevera... ...th among teens is car crashes drunk drivers cause to a greater extent than half of these accidents.There are many groups who help people overcome their alcoholism. I will talk about one of the most famous, Alcoholics unknown. AA has organizations through out the world consisting of men and women who want to help each other overcome their problem. Some of these people share their success stories with those who need incentive to become sober. Alcoholics Anonymous was founded in 1935. It has 63,000 groups in the Unites States, Canada, and over 110 other countries. Anyone who joins must realize that it isnt a medical or religious organization. The mailing address is P.O. knock 459 Grandcen tral Station, New York, New York 10017.To terminate my term paper, I feel alcohol has its ups and downs. While it has certain positives, it also has many negatives. Id also exchangeable to say I enjoyed doing my research paper because I learned many things about alcohol and alcoholism that I didnt know before I did my research. In the next couple of pages I have a table showing the alcohol involvement for drivers in fatal crashes and a chart of different drugs and the interactions they have when taken with alcohol.

The Development of the Modern Party System in Western Europe Essay

The concept of Political Parties has been an evolving concept and framework that emerged after the American formation of political parties in the 18th century. Political scientist Edmond Burke, stated in 1770 that political parties are a body of men united for promoting, by joint endeavors, some principles which they all agree. prof Feigenbaum broadened upon this definition by stating that political parties are institutions that represent diverse yet compatible interests . Both of these definitions led to recognition that political parties develop in a nation parallel to the development of the society and show the nations cleavages and triumphs. Thus, the recent changes to the political parties in The United Kingdom, France, and Germany are parallel to the recent changes in their society, such as the evolution of new social movements that have changed the electoral composition and decentralized the basic society organizations. The foundation of the classic British two-party poli tical clay of the Conservative and the Labour party was founded in the 19th century where the concerns and interests of the British population were all economically and class ground. The Conservative party foundations lie in the ability of Prime Minister Benjamin Disraelis abilities to create a, long-lasting alliance between an upper class leadership and a lower-class pursuit . It has followed until recently, due to David Cameron modernization of party ideals, has followed a platform of conservatism and unionism and has relied on the support of the upper class and the lower class. The Labour Party substantial during the industrial revolution as the need for a party that was founded by trade union representatives and represents the interests o... ...more moderate parties with greater party discipline that are based on common views of political ideology and policy and that have been swayed by slowly emerging fringe groups and third parties. This shift in the political party syste m of these nations corresponds with the shift of Hesperian Europe towards European integration. Thus, these changes do parallel the development of the Western Europe and each respective nation and show the nations and Western Europes cleavages and triumphs.Works CitedKesselman, Mark. European Politics in Transition. Boston Houghton Mifflin, 2009.Print.Gaspard, Franoise. Rediscovering the citizen. A small city in France . Cambridge,Mass. Harvard University Press, 1995. Print.Burke, Edmond. Thoughts on the Cause of the Present Discontents. capital of the United Kingdom Printed for J. Dodsley, 1770.Lecture Notes. October 26, 2010.

Like Water For Chocolate by Laura Esquivel Essay example -- Film Movie

Like Water For ChocolateThe film, Like Water for Chocolate, represents a story through incorporating the idea of food as feelings and expressing the cleaning ladys roles during the Mexican Revolution. The film is a romantic-comedy showing many joking ways of hard times and soft issues and the way of life. The most striking and origin seems to be how women seem to be in charge rather then males during this time period, I thought that men were more likely to be the cutting edge of the household and in charge.Throughout the film, the main overall theme is that a woman had an illegitimate daughter with someone while she was married, her husband left her, and she was but with three girls and the youngest, Tita, was to never marry because she was to take care of her set out until the daytime she died. As Tita grew her and a boy, Pedro, fell in love, but her mother would not suspend her to marry, and instead, he married her sister, Rosura, to be close to her. Pedro and Rosura had thei r last child and Rosura vowed she would not be competent to marry because she too, like Tita, would have to take care of her until the day she died. Tita very much hated this idea, as she hated how her mother controlled her and forbade her to not marry her only love, as seen at the end when Rosura dies, Pedro and Tita are now able to get married at last. This silly tradition of the youngest girl taking care of her mother shows the power of family traditions and most likely, a Latin American tradition. The mother was ...

Sharing Music over the Internet :: Digital Media Sharing

In a report prepared by Arbor Networks, a network-management quick employed by over 70 percent of the top ISPs globally, peer-to-peer share has reached more than 60 percent of the net traffic in the year 2012. Peer-to-peer sharing and piracy websites allow internet users to download music, videos and programs without having to pay for them. Technically, this is described by the law as stealing which makes peer-to-peer sharing and piracy websites illegal. Moreover, the government, through the enforcement of certain laws, imposes rectify to its citizens with regard to downloading and sharing music over the internet.Copyright InfringementThe Department of Justice of the U.S. government presented a report Task Force on able Property which clearly imparts the laws protecting intellectual properties of individuals. As stated in the report, an intellectual property is an intangible property which is expressed through ideas and inventions. Copyright is intend to protect these intellectua l properties including musicits lyrics and composition.Through the Copyright Act, the creator is given exclusive rights which encompass credit until after 70 years from death and the preference of distribution. In peer-to-peer sharing and free downloads where music is used commercially in the internet, copyright is violated. In fact, as the shown in the statistics above, copyright infringement is practiced by millions in just one day. Probably, these people do not know and fully understand the laws and the penalties such as fines and imprisonment if they commit copyright infringement. piracyThe music industry, as represented by the Recording Industry Association of America (RIAA), has gone procedures in fighting both copyright infringement and piracy. Accordingly, as shown in the report of Arbor Networks, the overwhelming 40 percent of net traffic that shares music through peer-to-peer connection has rapidly decreased to just 18 percent in the year 2009. RIAA has sued internet fans who commit infringement. Furthermore, the association has also presented piracy surcharges on ISPs which offer an upgrade to peer-to-peer connections for fast downloads at a fee, and websites which fork up free searches and downloads for music.Governments ResponseTo stop piracy and copyright infringement, the Congress commenced the Piracy Deterrence and Education Act of 2003. As stated in this bill, the Congress appeals to the Department of Justice, along with the FBI, to involve their departments in discovering peer-to-peer file sharers and taking legal actions against them.

The Compulsion Toward Evil in Young Goodman Brown †Is It Correct? Essa

The Compulsion Toward Evil in boyish Goodman Brown Is It Correct? This essay intends to show that the compulsion toward evil indicated in the tale Young Goodman Brown, on the part of not only the main characters but also the townspeople at large (in other words the whole world) is contained in many of Hawthornes tales, and it is an incorrect notion. Nathaniel Hawthorne used compulsion as a theme not only in this short story but in others as well. Consider the comments of Frederick C. Crews in The Logic of Compulsion in Roger Malvins Burial Yet a scrupulous examination of the main characters motives reveals that Hawthorne has approached his subject on a deeper level than the ethical that he has not asked what someone in a certain predicament should do, but rather how a man may become the victim of unconscious hypocrisies over which he has no ethical control at all. Indeed, the working-out of the plot is strictly dependent, not on a religious attitude of Hawthornes, but on an amazi ngly rigid logic of unconscious compulsion italics mine in the protagonist. . . . in nearly all Hawthornes tales, I would maintain, the moral message is a secondary element. In Salem village that fateful night when the young Puritan husband was departing home for the night, he exchanged a parting kiss with his young wife. The wind was playing with the pink ribbons of her cap. Literary critic Wagenknecht surveys some of the critical interpretation relative to these ribbons on Faiths cap and how they convey a message from Hawthorne Mathews finds the pastel of infancy in pink, but since pink is a color intermediate amid red and white, William V. Davis prefers to take it as suggesting neither total deprav... ...ism/ccc_toc.htm Crews, Frederick C. The Logic of Compulsion in Roger Malvins Burial In Hawthorne A Collection of Critical Essays, edit by A.N. Kaul. Englewood Cliffs, NJ Prentice-Hall, Inc., 1966. Hawthorne, Nathaniel. The Complete Short Stories of Nathaniel Hawthorne. New Yo rk Doubleday and Co., Inc.,1959. 247-56. Lang, H.J.. How Ambiguous is Hawthorne? In Hawthorne A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ Prentice-Hall, Inc., 1966. Leavis, Q.D. Hawthorne as Poet. In Hawthorne A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ Prentice-Hall, Inc., 1966. Martin, Terence Six Tales. In Nathaniel Hawthorne. New York Twayne Publishers Inc., 1965. Wagenknecht, Edward. Nathaniel Hawthorne The Man, His Tales and Romances. New York Continuum Publishing Co., 1989.

The Compulsion Toward Evil in Young Goodman Brown †Is It Correct? Essa

The Compulsion Toward Evil in Young Goodman Brown Is It Correct? This essay intends to immortalise that the obsession toward evil indicated in the tale Young Goodman Brown, on the part of not unless the main characters scarcely also the townspeople at prodigious (in other words the whole world) is contained in many of Hawthornes tales, and it is an incorrect notion. Nathaniel Hawthorne used compulsion as a theme not only in this short story but in others as well. Consider the comments of Frederick C. Crews in The Logic of Compulsion in Roger Malvins sepulchre Yet a scrupulous examination of the main characters motives reveals that Hawthorne has approached his subject on a deeper level than the ethical that he has not asked what someone in a certain predicament should do, but rather how a man may become the victim of unconscious hypocrisies over which he has no ethical work at all. Indeed, the working-out of the plot is strictly dependent, not on a religious attitude of Hawt hornes, but on an amazingly rigid logic of unconscious compulsion italics mine in the protagonist. . . . in nearly all Hawthornes tales, I would maintain, the moral message is a secondary element. In Salem village that fateful night when the young Puritan husband was departing home for the night, he exchanged a parting kiss with his young wife. The wind was playing with the pink ribbons of her cap. Literary critic Wagenknecht surveys some of the critical interpretation relative to these ribbons on Faiths cap and how they convey a message from Hawthorne Mathews finds the pastel of infancy in pink, but since pink is a color intermediate between red and white, William V. Davis prefers to take it as suggesting neither total deprav... ...ism/ccc_toc.htm Crews, Frederick C. The Logic of Compulsion in Roger Malvins Burial In Hawthorne A Collection of small Essays, edited by A.N. Kaul. Englewood Cliffs, NJ Prentice-Hall, Inc., 1966. Hawthorne, Nathaniel. The Complete Short Stories of N athaniel Hawthorne. untested York Doubleday and Co., Inc.,1959. 247-56. Lang, H.J.. How Ambiguous is Hawthorne? In Hawthorne A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ Prentice-Hall, Inc., 1966. Leavis, Q.D. Hawthorne as Poet. In Hawthorne A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ Prentice-Hall, Inc., 1966. Martin, Terence Six Tales. In Nathaniel Hawthorne. New York Twayne Publishers Inc., 1965. Wagenknecht, Edward. Nathaniel Hawthorne The Man, His Tales and Romances. New York Continuum Publishing Co., 1989.

Why is it Justifiable to Describe TCD’s Exam Hall

Architecture Essay Why is it Justifiable to describe Tads Exam Hall as classical? Michele Fox-Bell Submission Date 7th December, 2012 Classicism a revival of or return to the principles of Greek or Roman art and architecture. Although most phases of medieval and later(prenominal) European art have to some extent been influenced by antiquity, the term classicism is generally reserved for the styles more consciously indebted to Greece and Rome. l In this stress I will discuss why the Examination Hall in Trinity College Dublin can be considered a classical building.In the first coke BC, the Roman architect Marcus glazed wrote his ten books of architecture. In these books, De Architecture, he detailed the Greek and Tuscan orders as a reference point for future architects. In 1563, Giaconda dad Avignon wrote his treatise, The Five Orders of Architecture, which was considered to be a guide for architects and builders throughout Europe. During the Renaissance, Andrea Palladian (1508-15 80), wrote the The Four Books of Architecture, these books encompassed the classical architecture of Greece and Rome. It is from these roots that the Neo-Classical architects developed their approach to design, considering its form and head for the hills for both private and civic buildings throughout the 17th degree centigrade. The Examination Hall in Trinity College, Dublin, stands in Parliament Squargon. Designed by the architect Sir William Chambers, simply realized by Christopher Myers, and completed in 1785. Entering the college through the classical portico of the West Front of Trinity College, one emerges into a beautiful, elegant and enormous space consisting of two squares, Parliament Square, a cobblestones quadrangle, and Library square, which is set with lawns and trees.With the Campanile at the axis teen the two, to the left of this is the Chapel (1787-98), Dining Hall (1760-5), and the Graduates memorial building (1892), at the back of the square stands the Rubrics (1690), the square is completed by the Library (1712-33) on the right, and the Examination Hall (1777-86). 1. Flemings Honor,H and Vesper, N. (1999) Architecture and Landscape Architecture The stylistic organic law of the Exam Hall is Neo classical after the Roman style. In contrast to the West Front, with its festoons and garlands, it could be considered austere.Facing across the main quadrangle towards the Chapel, these two buildings demerit each other. Both are large single vaulted chambers with an apse, and a temple wait portico in the tetra style, the columns being of the Corinthian order, supporting a pediment with unadorned tympanum, this mirroring was a device used in classical architecture to try to achieve balance, majesty, space and calm. The roof of the portico is of groin vaults springing from the imposts of Corinthian pilasters on the intimate and the front columns.There are collar principle registers, the ground floor, the piano mobile and the upper or attic lev el. There are five bays on the front crown. The fenestration is typical, neoclassical, symmetrical distribution the windows on the ground floor are round headed in keeping with the three arches in the portico, and the three arched windows above the entrance. On the piano mobile the windows are large, rectangular, with a pediment above, and console brackets and festoons below, the sills united with continuous including.The attic windows are smaller, and square with a lintel above them. The walls of the building are made from ashlars granite, with channeled rustication on the ground floor, giving the building a fortified and secure effect. The portico and three central bays are made from Portland stone, a sign of the noteworthy economic climate during the last half of the 18th century (Portland stone was expensive and had to be imported from Dorset at some considerable cost). The longitude elevation of the testing hall consists of seven bays the central window on the piano Mobile h as a pediment.Again the fenestration is symmetrical, with square windows on the attic floor, above each window is a lintel, on the ground floor the ashlars granite is channel rusticated, and the rectangular windows again have lintels above them. An undecorated transfigures spans the building between the ground floor and the piano mobile. primordial to the ground floor is a door with block rustication surrounding the entrance. A balustrade preys along the parapet on the roof. Behind the balustrade on the roof, semi-circular windows run the length of the building including the three semi-circular windows on the south facing elevation, which is where the apse is.The apse has three bays, the attic level contains the aforementioned semi-circular windows, the piano mobile contains three large rectangular, round headed windows which are framed with a keystone surrounded y five vigorous either side of it. Inside is an aphasia hall with a three-bay arcaded vestibule and gallery above2, the hall is lit naturally by the semi-circular windows on the clerestory, the round headed windows in the gallery and by the large round headed windows in the hemispherical semi-dome apse. The interior is stunning with decorative Damascus style stockroom, by Michael Stapleton.The epicenter elegance of the incommoding which adorn the frieze and wrap around the interior, carrying garlands and scrolls, are delicately rendered and utterly beautiful. This dramatize covers the panels of the elliptical groin-vaulted ceiling, along with roundels and husk-garland ovals. The hall also contains the Baldwin Monument of 1781 by Christopher Whetstones, a gilded Organ case by Lancelot Pease, 1684, and a gilt wooden chandelier. 3 The examination Hall follows the rule of three, or tripartite organization of classical architecture.The Temple front elevation combines the astrolabe/base, the portico/middle, and untreatable/roof. Within this combination, the column has a base, a sweet calamus and a capit al. The untreatable has an architrave, frieze and cornice. Considering the villas n northern Italy which were following the architecture of antiquity, the classical style, Villa Memo in Fanfold, Villa Escherichia, at Financially in Veneto, or the Villa Copra La Rotunda in Vaccine, which elysian thousands of buildings in Europe and further, all these examples have in common their inspiration, The Pantheon, in Rome.Andrea Palladian, who published his treatise l Equator Libra Deliberatenesss in 1570, was the architect responsible for all these inspirational buildings. In his early thirties, Paladins talent was recognized by classical humanist scholar, Count Ignoring Transition, who introduced him to the study of architecture in Rome, focusing on the study of classics, and Vitreous principles of architecture strengthening his fluency in the classical architectural language, demonstrated by his sensible use of symmetry and classical orders in his work4 2. Casey, C. (2005) The Buildings of Ireland, Dublin (pig. 97) 3. Ibid. (pig. 397) Chaw,R and Alt,R (2012) Sir William Chambers, ( Treatise on Civic Architecture 1759), designed the 4. Examination Hall in 1785. Influenced by continental neoclassicism and the works of Vitreous, and Palladian, Chambers had already designed the Casino at Marino, built or the Earl of Charleston. The Examination Hall was built by Christopher Myers, (1777-1786). William Chambers influenced a small group of architects including James Agenda, who went on to end up the Four Courts, amongst many other civic buildings around Dublin, which was preceded by the Examination Hall. In conclusion, it is Justifiable to describe the Examination Hall in Trinity College as classical, since the architectural language used in the design and building of it comply with the classical principles set down in the works of Vitreous, Albert, Avignon and Palladian. The temple front elevation and fenestration treatment on the says are of the same style as many of t he Palladian villas built in the sasss, which in turn took the Pantheon and many other temples in Rome as their inspiration.The economic climate in Dublin in the 18th century mirrored the prolific wealth of Italy in the 16th century providing a fertile atmosphere for civic architecture. The reputation of the patron, architect and builder for supplying such civic magnificence was enhanced and profitable. The need for wealthy patrons and expand governments to illustrate their success and status through the creation of portentous buildings lead directly to a reintroduction of the classical era.The Examination Hall was used as a public building, as a theatre and a forum for the many guilds in the city, its function was to facilitate these gatherings whilst communicating through the design and creation of majestic structures the affluent society that was Georgian Dublin. The Examination Hall has a restrained noble simplicity, free from ornamentation. It is defined and solid, it occupie s its space in a dignified grandiose manner, it appears level-headed, principled and steadfast. The roots of the Examination Hall belong firmly in the classicism which began with Vitreous and spanned Brucellosis, Albert, ND Donated.

America in Vietnam †1969-1973

Situation of Vietnam was no less then a mess, when Richard Milhous Nixon took every(prenominal)where the reigns of prexy-ship in 1969. More than 500,000 troops were stationed in Vietnam and around 1200 American soldiers were being ambushed in action. In domestic front, no one was able to come to any consensus on any further course of action. volume of the people was feeling that the war was a mistake and some were swayed by the notion that in that location wont be peace for at-least two much years. And added to it, social complexities like the racism and skepticism for anti-war movement gave rise to the longstanding apathy toward Nixon among Democrats.Melvin Laird and heat content Kissinger were appointed as a defense secretary and subject field Security Advisor respectively. The whole of Nixon and Kissingers policy towards Vietnam was based on the pessimism and negativity. And the situation was deeply complex. Nixon had to face the burden at home front too. pack would not tolerate continuation of war. Secondly Nixon could not afford withdrawal of the troops too as the withdrawal could shake his political roots. In this scenario, Nixon follow four prolonged strategies, Vietnamization, The politics of polarization, The Madman scenario and a Triangular diplomacy. The process of Vietnamization involved efforts to reduce the casualty rates of American soldiers. The outline he take was marginalized. He ought to reduce the combat forces and at the same time turn the voice of the people to the point that South Vietnamese had enough strength to achieve control on war and they did not require any ground troops. Secondly, in the process of politics of polarization, he meant to keep his opponents silent and thirdly Henry Kissinger would imbibe in among the representatives of trade union Vietnamese that the rage Nixon could get into in case they resort to any military action or any obduracy in peace talks.Nixon also tried to follow geopolitical approach to the war. He attempted to expand the trade relations with Soviet Union and peoples Republic of kina and indirectly forcing North Vietnamese to resort to peaceful settlement to the war. By the end of 1972, U. S. Secretary of State, Henry Kissinger and the representatives of DRV, Xuan Thuy and Le Duc fashioned a peace draft, which Washington and Hanoi believed its southern allies would accept in Paris but this did not happen. As a result, the war got to a greater extent intensified when in December 1972, Nixon threw at peace(predicate)ly bombs on their the larges cities, Hanoi and Haiphong.These dishonors were highly condemned world wide forcing Nixon administration to again reassess his tactics and change his strategy for negotiations. Since 1955, Prince Norodom Sihanouk of Cambodia had shown themselves neutral towards both agitating parties but PAVN/NLF took upon the opportunity to use Cambodia as a base of their activities and Sihanouk did not resist because he wanted to evade from being drawn into wider conflict. But when Washington pressurized him, he changed his policy in 1969 and he vehemently opposed.The PAVN/NLF and President Nixon grabbed this opportunity and unleashed secret bombings, over their sanctuaries located by the touch areas, popularly known as Operation Menu. In a period of 14 months, more than 2,750,000 tons of bombs were secretly dropped. In 1970, supporter of America, General Lon Nol ousted Sihanouk and closed(a) the borders of the country and along with that both United States and the ARVN entered into Cambodia attacking severely AVN/NLF bases taking more time for South Vietnam. These attacks weakened Cambodia and gained the support for the Khmer Rouge. 2His excursions over Cambodia created protests all over America. Ohio protests proverb four students killed by National Guardsmen at Kent State University raising the public outcry. 3 The attitude of the Nixon government towards the incident was enough to raise cult among public ag ainst the War itself. ___________________________________________ 2 Bragg, Christine, Vietnam, Korea and US Foreign Policy, 1945-75 (Oxford Heinemann Publishers, 2006) 3 Bragg, 162 In 1971, the papers showing United States involvement in War was leaked revealing top secrets of United States policies in Vietnam.Soon, ARVN took more offensive route by indulging in Operation Lam Son 719 with an aim to cut the Ho Chi Minh trail in Laos. 4 This was against the violation of Laotian neutrality but they were resisted from all fronts and their operation was total fiasco with number of ARVN soldiers scattered here and there and clutched themselves at the United States helicopter skids to save themselves. Half of the soldiers were arrested or killed In 1971, both Australia and New Zealand brought their soldiers back to their nations and slowly and slowly United States too was cut back their strength of soldiers.They were now only 196,700, with a promise to further withdraw other 45,000 troop s by February 1972. As the peace protests increased, soldiers became quite disillusioned and the ranks saw the number of soldiers using drugs, adhering to racism and disobedience of their officers. 5 Easter Offensive of 1972 again tested Vietnamization. The PAVN/NLF went inside the northern provinces and with the help of other forces, gave forceful attack from Cambodia, posing the threat to divide the country into half.Soon American airpower launched Operation Linebacker to resist these attacks. Meanwhile, United States continued with withdrawing off troops. Hereby it was coming to the notice of every one that it was impossible for South Vietnam to resist their enemies without Americans air support. By August, all the remaining ground force was completely withdrawn bar certain civilian and military advisers. At the same time, Henry Kissinger was forging the secret negotiations with Le Duc Tho.In October 1972, though they came to an agreement but South Vietnamese President Thieu wan ted certain changes in the peace accord. When North Vietnam went with the details of the agreement, the ___________________________________________ 4 Bragg, 163. 5 Bragg, 165. Nixon administration thought that the North Vietnam was trying to humiliate the President. Negotiations came to a dead knell but Hanoi asked for certain changes and to just show that how much Nixon supported South Vietnam, he again ordered Operation Linebacker II and threw bombs on Hanoi and Haiphong. 6Bombings however stopped by the orders of Nixon on 15th January 1973 against North Vietnam and finally the time arrived for every one to enter into the Paris stillness chord of 1973. The Peace Accord of January 15 officially declared the end of United States involvement in Vietnam and a ceasefire was announced both in North and South Vietnam. Prisoners of War in United States were released. This agreement gave the territorial integrity of Vietnam and sought for elections in both North and South Vietnam. The Pa ris Peace Accord fixed sixty days for the United States to completely recall back their troops.And as said by Peter Church, only this agreement was carried out in true letter and spirit. 7 _________________________ 6 Bragg, 169 7 Church, Peter, A Short explanation of South-East Asia, (Singapore John Wiley & Sons, 2006) Bibliography Bragg, Christine, Vietnam, Korea and US Foreign Policy, 1945-75,Oxford Heinemann Publishers, 2006. Church, Peter, A Short History of South-East Asia, Singapore John Wiley & Sons, 2006. Simon, Dennis, The War in Vietnam, 1969-1973, (18 March 2008)

Statistical Literature Review and Critique of Empirical Article

ARTICLE REVIEW AND CRITIQUE Efficiency of Brand Placement in an International Film- sums of Exposure in a Local Context Slim Khalbous and Merium Maazoul Journal of Creative Communications, Volume 5, Issue 1 (March 2010), p. 23-46 SYNOPSIS Product and brand fix arouses a situation interest at the announcers. However the massive use of brands in world-wide programs incites us to wonder ab bring out the ensnare of the local socio-cultural context on the cleverness of this creative technique.This research presents, first an explanatory abstract frame of the influence of the local context variables and the variables of programming on the sequestrate of the placement and sustain an empiric validation realized in twain phases. First of all, a qualitative analysis of contents by experts then a quantitative study by experimentation realized with 150 individuals. The results show that, globally the effect of the local context on the memorization of the placement is direct and that th e recall of the placed brands depends on attitudes towards the spoken language, on social interactions and some characteristics of the audience.KEYWORDS Brand placement, recall, programming, context, exposing language, social interactions The empirical application was done by showing a James Bond take in that had several harvest-feast placements in a start of North Africa called Tunisia an area where a lot of international scuds are consumed. The study wanted to explore the effect of the specific context related to the international film on the effectiveness of the placement in terms of memorization. In order to do this, the research had to go through three stages (1) a state of the art, which generated some of the research propositions (2) a qualitative phase, to choose and analyze the international film, and (3) a quantitative phase, which would measure the regard of exposure in the effectiveness of placement in the film. Attitudes toward Language military unit Foreign langu age can improve the advertising effectiveness for a growth because a foreign language attracts attention, creates a positive attitude, and is more memorable, which can be explained by Helfers theory of mbiguity. A study done by Khalbous and Maazaul in 2007 proved that the attitude toward advertising is positive when the audience prefers observation the programs in French and commercials in Arabic. Social interactions also play a long role in product memorization and attitudes because people will believe what they were saying or doing with others while watching television or film. Individual Variables Effect Gender and the area of residence are two variables on the effectiveness of product placement.American, French, and Austrian men are more likely to accept a product take upn in films than women according to studies. However, another study showed that women have more positive attitudes towards placement. On the other hand, women would be emotionally more touched than men, by t he stimuli which surrounds them, especially television programs to which they are exposed (Schwartz et al. 1980). The area of residence is the other factor. The wealthier areas are more likely to be less favorable towards product placement because they are exposed to it more, and have become bored with the predictability of it. According to the study of Hall (2004), the percentage of consumers who said they would try a product if they saw it in a film is 53 percent in Mexico, 49 percent in Singapore, 35 percent in India, and only 26 percent in the USA and 8 percent in France. The Effect of Specific Context Related to the Program The appreciation of an international film, and the intensity of the emotions generated by the film were the two aspects existence studied in this area of research.Most of the interest was about the impact of the characteristics of the film and how they affect the audiences cognitive reactions. Program Liking Effect Although there was no link found betwix t the films likability and the memory of product placement in a study conducted in 1994 by Karrh, there was evidence of a link found in 2000. In that study, Blonde & Roozen (2007) found evidence of people being more likely to remember a product placed in a film they liked. International Placement and Tunisian Local ContextThe empirical validation of the conceptual framework was conducted in two stages the qualitative analysis to select and qualify the selected film (the visual content analysis by experts), and then (2) a quantitative study which inflexible the impact of the contextual variables on the effectiveness of the placement of products in the film (the experiment). Selection and Analysis of Placements in an International Film Qualitative Stage election of International FilmJames Bond- Tomorrow Never Dies (1997) was the film chosen by a board of four experts for three reasons its kn take for use of product placement, because the film was not created to pertain to a certain audience, and because the old exit date of the film eliminates short and medium term memorization. Quantitative Experimentation of the Selected Film The principal(prenominal) focus was to test the effects of the exposure on the efficiency of placement, while controlling the external variables. Model and Hypothesis of MeasurementIn order to test the relationship between the variables, two things were necessary firstly, to propose measurements of conceptual framework, and secondly, to form the hypothesis of research to be studied quantitatively. Measurement and Experimental Design The judge used in this study was composed of 150 undergraduate students whose average age ranged between 20 and 22 years old. In order to minimize sampling confound, the students were from several(predicate) areas and levels of study, different income levels, and were from three different universities, each in different cities in the country.Type of Recalled Placements Qualitative Analysis of Frequencies According to Table 2, the frequencies of recall of the product placements show that BMW stands out more than the others because it is the only audio-visual placement in the film. It was also repeated several times. Next is Ericsson, whose high scores are due to the familiarity of the brand to Tunisians. The scores whitethorn be high for Ericsson, but its rate of recall is low because of its very subtle placement in the film.According to Khalbous and Maazaul, the qualitative analysis showed that the high scores of recall were obtained for the audio-visual placements, integrated in the scenario of film, where the brand is presented in a very visible way, accompanied by several integrated and prominent recalls of placement. These results agree results agree with the completions of Lehus study (2005), according to which the traditional criteria of the placement does not systematically guarantee the success of a placement, by enhancing the recall of the brand.It is thus necessary to con sider a global approach integrating the various creative techniques of placement. Three Things I Liked First of all, the topic was interesting to me because I can relate my own experiences to it. For instance, I have seen a few James Bond movies, and what I love mostly about them is the political machines. When I commemorate of James Bond, I think of an Aston Martin V12 Vanquish, a dream car of mine only because of the film James Bond 007- Die Another Day.Obviously, the product placement caught my attention, like it did to most of the sample of college students in Africa that were being studied, and was memorable to me, since Im still talking about it today, even though I saw the film about 5 years ago. Another thing I liked was the study about audio-visual seeming to make the biggest impact on product memorization. I agree with this conclusion because while searching for a movie tog online of my favorite moment of the James Bond 007 Aston Martin V12 Vanquish, I stumbled onto th e wrong clip.I didnt even remember the crash when James Bonds assistant introduces him to the Vanquish. Based upon research done, the article tells me why because there was no sound to go along with it. The only part of the movie (or actually, the car) I remember was a very noisy moment full of engine revs and tire squeals. I also liked the study they did on emotion influencing memory, and agree with it also. I can remember when I saw the James Bond movie at the theater, and the disembodied spirit I had while watching James Bond drive the Aston Martin on a sheet of ice during a high-speed chase.I was scared, nervous, excited, and my adrenaline was pumping. Immediately after the scene, I turned to my familiar and asked What kind of car was that? because I knew it belonged on my dream list. To this day, when someone asks me what my dream car is, I say An Aston Martin V12 Vanquish. Ive never seen the movie again, but that car, and the feeling I had when I saw it has stayed with me . A few minutes ago, when I went to YouTube and did a search for the 007 ice chase I eventually got the right clip the one that gave me that feeling of excitement.I was surprised, and a little disappointed that I didnt get the same feeling. Actually, Im thinking of changing my dream car now, because I dont think its quite as attractive as I remembered it being. This raises a question that I didnt see research done on in the article What are the benefits of product placement in an international film vs. an international commercial. Ive seen some delightful in-depth, action-packed car commercials, but none of them have managed to persuade me to let go of my first dream car, the Aston Martin. Why is that?Is it because there isnt enough time for a commercial to spark that kind of height of emotion in me? Or maybe because I view commercials as being annoying (except for Super scene of action commercials those I like because it gives me something to look forward to during the game). May be its just the whole experience of being in a movie theater, with that special someone, and being surrounded by loud Vrooms , and hearing others reactions to the movie that just cant be captured by watching a commercial. I dont know, but I think these researcher guys are onto something What I Didnt LikeLike I said before, I would have liked for them to compare the effect of international commercials and the effect of international films because maybe there is a way to get create enough emotion in a short 120 second commercial if its in a language not native to the viewers. I would also like to know about the similarities and differences between the effectiveness of product placement in an international film and one that is native if there are any. Question According to Khalbous and Maazaul, high scores of recall of the products placed in the James Bond film were obtained for what reasons?

Military Culture

The Veteran Culture Mikaela Barnett Chaltas School of Professional Counseling Lindsey Wilson College Author Note Mikaela Barnett Chaltas, The School of Professional Counseling, Lindsey Wilson College. Correspondence concerning this article should be communicate to Mikaela Barnett Chaltas, Ashland, Kentucky campus. Email emailprotected com Abstract The ever changing and evolving market-gardening of Veterans is reviewed and discussed in this paper. This paper has five main breaks which include description of the polish, historical selective information, stereotypes, important value and beliefs, and counseling approaches.Keywords gaffers, culture, stereotypes, values, beliefs, counseling The Veteran Culture The Veteran Culture is discussed in this paper. The paper is divided into five sections which include a. ) description of the culture b. ) historical information c. ) stereotypes d. ) Important values and beliefs and e. ) counseling approaches. Description of Culture A Veteran is defined by Dictionary. com (2011, Nov. 11) as a person who has had long service or experience in an occupation, office, or the like, or as a person who has served in a military force, especially one(a) who has fought in a fight and experienced direct combat.Culture, as defined by J. P. Lederach, is, the sh bed knowledge and schemes created by a set of people for perceiving, interpreting, expressing, and responding to the social realities around them (p. 9). All definitions aside, Veterans are, as the VA proudly and courageously states on their website, Men and women who, for many reasons, donned the uniform of our untaught to stand between freedom and tyranny to effect up the sword of umpire in defense of the liberties we involve dear to preserve peace and to calm the winds of war. The United States Military is comprised of many cultures and individuals rom various backgrounds with various belief systems that be do put their health and their lives on the line to serve ou r country and preserve our freedom, as well as the freedom of their families. As stated previously, this group is highly diverse. They spread crossways ethnic and socioeconomic lines, which include people from all parts of the United States (Hobbs, 2008). There are approximately 22. 7 million Veterans who have served in the United States Military, aged seventeen and older, according to the Department of Veterans Affairs (www. a. gov, 2010). many a(prenominal) other elements of culture within the Military take effect when one moves from civilian into military culture. Individuals are expected to move fluently from civilian to military life with ease. They must learn and live up to military expectations which wedge their family life. They must absorb military acronyms and landmarks, learn and utilize the military chain of command and protocol, must practice military customs and courtesies, and deal with the endless transitions that give in their lives.Military personnel and their families are expected to easily adjust to new or temporary family configurations, properly manage their suddenly military lifestyle, accommodate physical changes, give rise new contacts, and cope with any emotional issues that arise from these changes. These men and women are drilled and taught to work together, support one another, and protect each other, as if they survive one with their fellow soldiers. They develop a sense of belonging that is hard for them to find outside of their military family.Military culture also places emphasis on world able to cope rationally and physically when dealing with ones own stress regarding the changes to ones culture and the experiences that also occur within the military, both personal and professional. Both restless and inactive military members are trained to suck. up their own problems or difficulties (Bryan & Morrow, 2011). They deal out a common combat experience and are part of the warrior culture (Bryan & Morrow, 2011). Mental h ealth issues and instability are also common in the Veteran culture.Many veterans are likely to suffer from Depression, Substance Abuse and/or Dependence, various phobias, sleeplessness, and Post-Traumatic Stress Disorder (PTSD) (Palmer, 2011). Some Veterans also have physical disabilities from combat wounds and it isnt unlikely to manage such pains with pharmaceuticals that also pass by to addiction. The cross that permeates the military culture surrounding mental health and the ability to adjust to any condition within the military is always present, often do seeking treatment taboo (Jarvis, 2009).Historical Information The United States Military was established in 1775, which coincided with the Revolutionary War. In 1776, the government boosted enlistments into the military for the Revolutionary War by providing pensions to disabled soldiers. In 1789, the Department of War was established, which would later be renamed the Department of Defense in 1949 (www. defense. gov/about/ ). The establishment of the military brought on the development of the veteran culture. As stated before, Veterans span many cultures and generations (Hobbs, 2008).The Veterans still alive today have served in the most recent wars being World War II, Korea, Vietnam, Iraq-Desert Storm, Iraq-Operation Freedom, and Afghanistan. Many older generations of Veterans have expressed their understanding of the younger veterans returning home from war and seem familiar with the problems they face (Hobbs, 2008). Simply speaking, the older generations of veterans can get through one to the keen awareness of issues that are present in the Veteran Culture that non-veteran civilians do not have. After World War II, the U.S. Military began fetching the issue of mental illness seriously (Jarvis, 2009). The breaking down under the stress of military strains and stressors, and the psychiatric casualty, exposed the emotional side of men and challenged the warrior culture which had been built upon brav ery, self-mastery, control, and courage under fire (Jarvis, 2009). The military would use the term exhaustion when referring to soldiers who experienced mental health issues, hoping this would be a less stigmatizing term when they returned home (Jarvis, 2009. President Roosevelt expressed concern for the men in the military and those coming home from war. He expressed that the ultimate be done for them (Jarvis, 2009). The overpower number of vets after WWII diagnosed with neuropsychiatric disabilities lead to media attention, then ultimately, to screening and better treatment of mental illness. Soldiers were expected to serve shorter tours of duty and provided with readily available psychiatric care on the front lines (Jarvis, 2009. ) Then, post-Vietnam, a major shift occurred in funding the treatment of mental illness within the military.This continues to be a focus and an area of concern for our veterans and military personal to this very day. Stereotypes As with any culture, st ereotypes are common. The media plays a part in stereotyping military veterans and the military culture. Commercials focusing on, Be all you can be, Army Strong empowering people to be one of, The Few, The Proud and to, Do something amazing are just a few of those stereotypes that are engrained into the minds of people (Bryan & Morrow, 2011). All of these focus on the strength and agility of the military culture.Barbara Safani (2011, April 15) pointed out and debunked some(prenominal) common stereotypes used to describe veterans and others within the military culture. She describe that many believe that the people who serve our country are rigid and they dont think. We must always remember that even though in that location are incidents which may lead the civilian population to trust in these stereotypes, we must all identify that the majority of the military culture love their country and those to which they serve. Important Values As individuals, Veterans have varying values d ue to having come from an array of backgrounds all across the United States.It would take an enormous amount of time and energy to discuss individual personal values within the veteran culture. As a whole, however, the military cares instill several core values into those who choose to serve this country. The United States Army listed their 7 Core Values on their website, (http//www. army. mil/values/). As with many cultures, they hold these values and practices dear to their hearts. The U. S. Military Values consist of Loyalty, Duty, Respect, Selfless Service, reward, Integrity, and Personal Courage (www. va. ov, 2010). Taking a moment to explain these values in name of military language may help civilians understand the culture in a way that they may not otherwise. Loyalty Bear true religion and allegiance to the U. S. Constitution, the Army, your unit, and other soldiers. Duty Fulfill your obligations. Respect Treat people as they should be treated. Selfless Service Put t he welfare of the nation, the Army, and your subordinates before your own. Honor Live up to all the Army Values. Integrity Do whats right, legally and morally. Personal Courage Face fear, danger, and adversity, both physical and moral. These vast groups of individuals share a common bond as they experience the inner culture of the US Military. Veterans share a common language, symbols, and gathering places that people who are not Veterans do not understand (Hobbs, 2008). Counseling approach issues There are several approaches to counseling veterans and others within the military cultures that have proven successful. These often number upon what type of treatment and the severity of the issue being treated.Many therapists use Reality Therapy, Choice Therapy, and Cognitive Behavior Therapy (CBT), and medication to treat symptoms related to various mental health concerns within the military/veteran culture (Palmer, 2011). It is common knowledge in the mental health profession, that many mental health issues within this culture are often co-morbid with others. This makes treating the mental illness complicated at times. The Department of Veterans Affairs (Feb, 2010) has a vast database of information for treatments and places that provide treatment, depending on the depth of the presenting issues.There are Outpatient Services offered for Veterans where mental health counselors are available (Department of Veterans Affairs, Feb, 2010). self-destruction prevention programs with a hotline available for those on the verge of self-harm, along with information on the standard signs associated with suicide. There are also a vast number of peer support groups available for those needing a regular outlet for processing of the issues they face. According to chip off Palmer (Oct. 2011) the most important aspect of treatment is the support system.He stated that the people and professionals close to the veteran or active duty soldier can help them recognize their symptoms and reinforce therapeutic interventions needed for them to seek assistance if and when it is needed. He also stressed that individual therapy sessions were of utmost importance, as well as married or relationship counseling, and systematic family interventions, which could make the difference between life and death for many veterans from this culture experiencing mental health issues. References Bryan, C. J. , & Morrow, C. E. (2011).Circumventing mental health stigma by embracing the warrior culture Lessons learned from the defender. Professional Psychology Research and Practice,42(1), 16-23. Culture. (n. d. ). Dictionary. com Unabridged. Retrieved November 09, 2011, from Dictionary. com website http//dictionary. reference. com/browse/culture Department of Veterans Affairs. (2008, Aug. ) Suicide prevention men and women veterans know the exemplar signs of suicide. Brochure. Department of Veterans Affairs. Department of Veterans Affairs. (September 2011). The Veterans Day Teacher R esource Guide.Office of National Programs and Special Events. Website http//www. va. gov/vetsday Hobbs, K. (2008). Reflections on the culture of veterans. AAOHN Journal Official Journal of the American Association of occupational Health Nurses, 56(8), 337-341. Jarvis, C. (2009). If he comes home nervous U. s. world war II neuropsychiatric casualties and postwar masculinities. The Journal of Mens Studies,17(2), 97-115. Lederach, J. P. (1995). Preparing for peace Conflict transformation across cultures. Syracuse, NY Syracuse University Press. Palmer, Nick. (2011, October 28).Post Traumatic Stress Disorder Understanding and Treating Veterans. Ashland, KY. United States Army. (n. d. ). Living the army values. United States Army. Retrieved November 7, 2011, from http//www. goarmy. com/soldier-life/being-a-soldier/living-the-army-values. html Veteran. (n. d. ). Dictionary. com Unabridged. Retrieved November 09, 2011, from Dictionary. com website http//dictionary. reference. com/browse/vet eran Veterans Affairs National Suicide Prevention Lifeline. (n. d. ) Recovery a guide for Veterans, family members, and healthcare providers. Brochure. Veterans Affairs National Suicide Prevention Lifeline.

Race as a Social Construct

Race as a Social Construct Omi and Winants discussion from Racial Formations are generally about expedite being a social construct and is also demonstrated in the see of Race The power of an illusion. Omi and Winant digest both agreed that dry wash is socially constructed in society. Ultimately this means that race is seen resistently in different societies and different cultures. Media, politics, school, economy and family helps alter societys structure of race. In the viewing , also media as well as history seemed to create race by showing how social norms have evolved in different racial groups.For example, Rules wrought by our perception of race in a comprehensively racial society determine the presentation of self, distinction of status, and appropriate modes of conduct (Omi and Winant 20). In different words, race tend to make their own rules for categorizing racial groups. We humans (usually more powerful ones) have set these arbitrary divisions and then call them rea l. Race is delineate differently within each culture. For example, as explained in the viewing, people in Africa see a person that is white in the United States as bootleg.This because they localize their races by socioeconomic status not the color of ones skin. Race is a social construction. And as a social construction, race functions as a root word of management that sustains the importance of certain groups and the maintenance of other groups. This concept only becomes reality when people behave in ways that perpetuate subordination. Race should be expressed as a concept but unfortunately people misuse race. Race has now replaced the older concept of culture.As a concept race came to be defined by superficial attributes like hair type and skin color. Film and television, for example, have been notorious in disseminating images of racial minorities which establish for audiences what people from these groups look like, how they behave and who they are(Omi and Winant 23). Race is just an idea and or a biological myth. According to the viewing , humans dont differ much inheritedally. Actually humans are genetically the most similar species. Why are humans so genetically alike?Humans have not existed long enough and have yet to evolve into various subspecies. Race is indeed a pre-eminently socio-historical concept (Omi and Winant 21). So race is historically made and not biologically. There is nothing real about race, a social construct, unlike a river which is absolute. A river will escist regardless of people thinking, agreeing or accepting that it does exist. Race requires people to collectively agree that it does exist , unlike a river. Although race does not exist in the world in an nonsubjective way, it still is relevant in todays society.It is obvious that race is real in society and it affects the way we view others as well as ourselves. Race is a social construct that is produced by the superior race and their power to regulate. The category of w hite was subject to challenges brought about by the influx of various groups who were not of the same Anglo-Saxonstock as the founding immigrants (Omi and Winant 24). Frankly, white was the norm, the others were considered an outcast. The dominant group in society are the one whom created restriction for group membership by defining race as a biological factor. White is seen as a pure category, as stated in the reading (Omi and Winant 21). Those who were black were biologically inferior to a white person. This is how the color line became about. Because of the color line , race was used to justify the captivity of the vastly growing broad black population early in United States society. Differences in skin color and other obvious physical characteristics supposedly provide visible clues to differences lurking underneath (Omi and Winant 23).The existence of racial ideology helps create racial sterotypes and myths. For example, in the viewing it was pointed out that American Jews rep ortedly dominated basketball during the first half of the 1900s. up to now , now it seems as if African Americans dominate the NBA. Concepts like Black athletic superiority is the belief black people have traits that have been acquired through genetic or een environmental factors. These factors help them excel over all other races in athletic competitions.The theories of racial differences and their possible effect on athletic efficiency have been noticed since the nineteenth century. More interests were attracted to the subject soon after the 1935 Track Championships, were Jesse Owens record breaking performance had shocked white Americans. Temperament, sexuality, intelligence, athletic ability, aesthetic preferences and so on are presumed to be fixed and discernible from the palpable mark of race (Omi and Winant 23). The dominant group in society has eternally defined race which sets every other race inferior.Race creates many differences in social status. Status is indicated by race. This can either include or blockade people from more social constructs. This can also prevent or allow certain powers or privileges. Race is a social construct fuel by agreement and acceptance. Throughout history race has been the core of our society. It is vital that people begin to realize that race is and will always be an seismic and de centered complex of social meanings constantly being transformed by political struggle (Omi and Winant 26).

Safe Journey

SAFEJOURNEY 1. Introduction Since the innovation of diesel engine man anatomy has got bargon-assed dimensions in their piece of living schools i. e. the civilization. Most important procurement thereby was that men got the motion. These diesel engines gave shape in manifold. In transport sector the horse gondola car/coach were started replacing by motorcars of different sizes and shapes to fit the needs of mankind. The addition of petrol engine has accelerated the rate. In the present era nobody put forwardful even think of fend offing the elements of transportation system because the society has be tally too much dependent on this.But still there is a problem. The problem lies with the technology. Nobody can claim that these technologies lead never fail. Due to windup(prenominal) fault, poor maintenance, oeruse, overage, misuse etc these failures occur. Though we atomic number 18 awargon of these and whitethorn take preventive and reactive measures to avoid those situatio ns but these failures ar still day-to-day phenomena. Think about a situation where your personal vehicle becomes out of order on the highway in a remote place. If so, what is the remedy? in that respect are some arrangements by the Government.However, that could not earn the credence of the public. Thus, in our case, this aspect is still staying un attendingd. The precipitous investors could deliver identified the need of assistance in such situation in m whatever countries. The social movement of our refreshing expediency oriented firm Safejourney is to care these aspects. The purpose of this plan is to analyze the strategical and situational aspect of the firm and focus mart product, trade mix and thereby project a exposited marketing plan of the firm. The scope of this plan allow be limited to the spare-time activity fancy Development Process Comp whatsoever Description Strategic Analysis note Analysis grocery store Product Focus Marketing Mix Financial An alysis Organization Implementation Evaluation and Control While formulating the plan first off our motion is to highlight the innovation development process, followed by the orientation with the union. Then Mission, goals and core competency of the organization result be covered at a lower place strategic analysis. There subsequently, analytical part of the plan volition take SWOT, industry, competitor, follow and guest analysis.The market, product and financing objectives of the organization and also tar shoot for market identification entrust be the contents of the product market focus. This part give also mention the Unique Selling Proposition USP and positioning plan of the organization. Then under the marketing program 4 Ps i. e. marketing mix lead be illustrated. The financial analysis and organizations planned circumscribe up go forthing be discussed followed by the implementation plan. Finally, the evaluation and control measures allow for be pen-picture d. We withdraw carried out a detailed study, which was a conclave of primary and secondary data analysis and empirical study.Our contact method was in the first place in the form of personal interviews with the competent official of the concerned authority, and compendium public views associated to this sector. We have also conducted the market survey deliberately, carried out various statistical analyses by testing related hypotheses. Collection of associated data from Bangladesh Road move Authority and Bangladesh Police traffic control were also a part of the survey. Thereby, we have found it is feasible to serve the victims of the roads. 2. CONCEPT DEVELOPMENT PROCESS 2. 1 The Idea GenerationBangladesh is a third world developing province. The countrys GDP is not again encouraging. Therefore, the people cannot always effort to have all first go past / brand new vehicles of any sorts. The apply vehicles are not always reliable and often found to be out of order. Moreover, poor infrastructure of the country has also strong influence to cause such failure a fatal accident is not also an exception to it. The arrangements stick outed by the Government to supporting such cases are often seem to be in qualified, time consuming, approachly and failed to earn confidence.Thus, there is always a need to support those victims in footing of mechanical, medical, psychological and emergency assistance. This led us to create the idea of a assistant organization to support in this regard. 2. 2 concept Development The concept of providing indispensable gain by Safejourney is to have number of Highway quick Patrols HMP and Static swear out points at regular intervals. Maintaining a reliable communication network, our teams entrust be called by our valued customers and in response, pull up stakes be capable to reach the spot in spite of appearance 30 minutes. Service charge volition be collected depending upon the degree of assistance rendered.Membership entrust be offered on the basis of annual subscription. 2. 3 Nature of Service Safejourney will have the capability to offer the following services Small scale fixity work on the spot. Medium scale repair work at the nonoperational service points (Towing facilities will be included) Large scale repair work at the zonal workshops (Towing facilities will be included) Available at the static service points. On call. prototypal aid will be raised on requirement. Evacuation supportWill be provided on emergency basis. 2. 4 Investment/Benefits/ Commissions/ Business 2. 4. Investment opinion 1Invest to purchase vehicles, repair machineries, pass waterment of Head offices, zonal workshops & static service points. Concept 2Invest to establish versatile communication network. Concept 3Invest in acquiring call for manpower. Concept 4Invest in promotional and social activities. 2. 4. 2 Benefits Concept 1Earnings from membership charges. Concept 2Earnings from service charges. Concept 3 Earnings from charges of emergency support. 5. Time Frame Concept 1To provide services round the clock. Concept 2To reach the spot within 30 minutes after calling.Concept 3To provide medical and emergency support as and when required. 6. turning of Outlets /Service Points Concept 1To arrange service facilities in the major highways. Concept 2At least two mobile patrols under each static service points. Concept 3Static service points are to be established e very after 70/80 km. Concept 4Zonal offices are to be established near the major cities. Concept 5Head office is to be established at Dhaka. 3. Company Description 3. 1History Although it is new for the country like Bangladesh, service organization as Safejourney is not a new venture in the world.In Germany, there is such an organization known as Allgemeiner Deutscher Automobile- Club in short ADAC operating for more than 40 years. Earning the confidence and faith of the public is the first and foremost criteria for most of the stage dutyes victory. If unrivaled can achieve it, other part of the business becomes much easier. The newly established firm Safejourney is the open up in Bangladesh in this field. 2. Name The legal name of the firm is SAFEJOURNEY BANGLADESH PRIVATE LIMITED and the motto of Safejourney is Destination Guaranteed 3. PurposeThe purposes of Safejourney are described as follows ? To provide theatrical role repair and retrieval services to the vehicles on the prescribed highways. To support the under mentioned services in emergency a. Providing First aid to the accident Injuries. b. Evacuating the serious cases to the warm hospital/ clinic. c. In case of criminal act, providing support by communicate highway Patrol Police. d. To provide transportation service to anyone on hire altogether in emergency cases. ? In future we plan to render our communication network facilities to the transport companies. 4. Functional ActivitiesSafejourney has started her journey to serve the victi ms of the roads and persons in emergencies. On receiving the call from the customers our control station will intimate the matter and appropriate location to the responsible zonal office and / or static point property divisional office informed. The zonal office or static points will than direct the nearest Highway rambling Patrol (HMP) to the spot. HMP, upon initial investigation will render effort to repair the necessary defects. If the case appears to be relatively difficult, the vehicle will be towed to the respective static point.Likewise, major cases will be handled by the zonal workshop. In simple cases, on completion of the necessary repair jobs the customer will pay the bill prepared by HMP as per prescribed equipment casualty chart. The members will get the discount if he/she possesses the Safejourney ID Card. In case of major / difficult cases the customer may pay in the encephalon office or any of the zonal offices. A diagrammatical presentation of functional activit ies is as in Appendix A 3. 5 Organization It is of the essence(p) to have a very well structured organisation to achieve the success in any kind of business. Thus, Safejourney has taken all out effort o organize both the administrative and functional aspects in order to ensure a shade service, secured and unbroken flow of data, good administration, better co-operation and co-ordination. Therefore, boilers suit planning, organizing, leading and controlling aspects of Safejourney are vested on the head office. Under head office there are various departments for looking after the administrative perspectives of the firm. Moreover, our service areas are divided in three divisions. The divisions are again subdivided into area/zones to have a better control of the functional perspective of our organisation.However, a detail of Administrative Organisation of Safejourney is illustrated in Appendix B and Functional Organization of Safejourney is illustrated in Appendix C of this plan. 6. Establishment and Number of Outlets/Service Points We have offered initially three major route of the country. The routes are as follows Dhaka Chittagong Road Dhaka Bogra Rajshahi Road Dhaka Jessore Khulna Road Our head office is located in Dhaka, whereas the Divisional offices are in Chittagong, Bogra and Jessore. Detail of the Zonal Workshops, Static service points and outlets are presented in Appendix D of this plan. . 0 STRATEGIC ANALYSIS 4. 1 Mission Reaching our customers with in 30 minutes after calling at anytime on the highways when someone gets stuck with his/her vehicle and repair it to make him/her feel impregnable. 4. 2 Objectives 4. 2. 1 Financial Objective To earn an annual rate of return on investment at 20%. To Make Profit 20% above sales. To reduce the amount of investment capital where possible. To acquire 3500 members by year 5 To reach at the breakeven point by year 5 To achieve 80% of the market share by year 2008. 4. 2. 2 Marketing Objective T o repair 30 vehicles per route each day. To provide better graphic symbol service than the potential competitors. To provide superior and timely repair To achieve strong brand name. To establish capable and systematic service outlets at each 60-80 km intervals. To ensure wide geographic coverage than rivals and potential competitors. To ensure higher level of customer satisfaction. To provide limited first aid and transportation to accident injuries to increase social value. 4. 3 Core Competency and sustainable matched advantage Core competency means the achievement of crucial competitive advantage by a firm over its rivals.Our core competency will be reaching in time to the customers and providing services of better quality than our competitors. 4. 3. 1 Reaching in time to the customers We will have number of service centers each after 60-80 km. So, any one calling us over mobile/ T & T hollo, we will ensure our presence with in 30 minutes. This will make the customers fe el safe and confident about our organization. 4. 3. 2 Providing better quality service At present our main competitors are the old aged roadside or sub-urban based repair workshops. Our services will be provided in time with the modern equipment and of course we will maintain our quality. . 3. 3 Pioneer advantage Though there are number of repair workshops but we are the first to provide on call services on the highways with fast speed and responsibilities. At present we dont have much strong competitors, but even new competitors enter, we will have customers preferences as we are the first in this business. We will already have lot of members and hold the lion share of the market. 5. 0 SITUATION ANALYSIS 5. 1 SWOT Analysis 5. 1. 1 Strength Main strengths of safe journey are identified as follows 5. 1. 2. Weakness The weaknesses are as follows business is based on happenings of some eventualities . 1. 3. Opportunity Opportunity means where the company can operate profitably. The Opp ortunities of safeJourney are as follows 5. 1. 4 Threat The happenings which may create obstruction in achieving our business objectives are as follows 5. 2 manufacture Analysis SateJourney is a service oriented organization. There are many others who provide the same services to the customers. There are many workshops located in the rural, suburban or urban areas. The rural or suburban based workshops are old aged, that doesnt have any efficient system of identifying the problems and repairing those.There are few big sized workshops in the city areas but they hardly provide on call service. They also dont have an efficient way of cuting with the customers. As a whole in the industry nobody is holding absolute supremacy. Safe Journey will enter the business considering the aspects of winning customers mind. The competitors will not affect its operation and business objectives. The local anaesthetic workshops are weak but close competitors. City based service centers are strong b ut distant competitors, so SafeJourney will enjoy almost monopoly in the rural highways and likely to face pure competition in the urban areas. . 3 Competitor Analysis 5. 3. 1 soft touch Competitor SafeJourney is the first company to provide mobile repair service and serve the customers even in the remote place on the high ways. Thereby at present we dont ascertain any brand competitor of ours. 5. 3. 2 exertion Competitor Our service is based on repair services of the automobiles. There are many other small or big workshops providing the same kind of services. So they are our industry competitors. 5. 3. 3 Form Competitor This service provides the need for safety on the high ways by repair and maintaining vehicles.There are few other workshops other than automobile workshops that also carryout some sort of repair works like motor troll or bicycle repair. They are our form competitors. 5. 3. 4 Generic Competitor Ours generic competitors would be anyone taking away our customers. T he roadside restaurants, tower vehicles, public transports are few of our generic competitors. 5. 4 Company Analysis Our company will have numbers of static points (service centers) each after 60-80 km distance on the highways. Those static points will remain under direct control of Head office located at Dhaka.We will also have offices in other major cities. They will deal with membership, complains, suggestions for operation and future expansion of the business. 5. 5 client Analysis 5. 5. 1 On the basis of buying Roles 5. 5. 2 On the basis of customer acquire Behavior Our service falls in the complex buying behavior group as it is a high involvement service. Customers normally dont come to the workshops unless they need it. Again for yearly membership one has to pay Tk5000. Thereby, it is a service that involves a good amount of money. Customers will think in two ways to be a member of Safejourney.Thus, our customers buying will follow complex buying behavior. 6. 0 MERKET PRODUC T FOCUS 6. 1. Financial, Marketing and Service Objective 6. 1. 1 Financial Objective 6. 1. 2. Marketing Objective. 6. 1. 3. Product / Service objective 6. 2 Target Market 6. 2. 1. The Selection of Target Market The Underlying logic and venture dictated us to select the specific target markets 6. 2. 2. Market Segmentation To attain the objective of our business plan, bases for our market componentation is Demographic and psychographic factors. Under the demographic, the segment variables are social class and occupation.In social class the upper class and upper middle class is our focal point. And under occupation we have mainly focused to the business class. Under the psychographic bases we have considered the social values to be our main segment variables. People who are extremely security concerned and highly time concerned are the point of concentration here. 6. 2. 3 Specific Target Group Basing on our logic/ hypothesis, our market segmentation has led us to select the followin g specific target groups as our customers Private car owners. Business class traveling in personal/ official car.Taxi cab companies channel owners/ Agencies. The target groups as per the segmentation can be categorized as under Market segment Customer group Market segment 1 Private car owners Market segment 2 Business class Market segment 3 Transport owners/Agencies, Taxicab companies. 6. 2. 4 hard-hittingness of the Targeted Market Segment. Effectiveness of the segmentation can be measured using five useful criteria. These are Measurability, Substitutability, Accessibility, Differentiability and Actionable criteria. Testing of our segmentation based on these criteria is shown as under Market Segment Measurable Substantial approachable Differentiable Action-able MS 1 Very Good Large and highly Easily get-at-able Good Effective and profitable feasible plan can be formulated MS 2 very Good Large and Profitable Accessible Good Effective and feasible plan can be formulated MS3 very Good Very Large and profit Accessible Good Effective and able Feasible plan can be formulated 6. 3 Point of Difference One of the most important factors for launching any new product/ service is the points of differentiation. We will differentiate our service from the competitor in respect of service, personnel and image differentiation. 6. 3. 1 Service Differentiation The key to success of our business will lie in adding value to the services and continuous improvement of quality. SafeJourney will differentiate its service from others in respect of following attributes tell Ease Any one facing the problem in highway can easily call us simply making a phone call. Need not to take the trouble of searching around miles together for someone leaving the vehicle in uncertainty. Delivery The mobile workshop of SafeJourney will be committed to solve the problem in a speedy manner with adequate care and accuracy. Special service and Mainten ance Any one calling SafeJourney for a mechanical problem of vehicles will be provided with free wind shield wash to that vehicle and the assurance will be provided that any further problem for same reason will be given free service in that particular journey. 6. 3. 2 Personnel Differentiation SafeJourney will gain a strong competitive advantage by developing a better-trained people. For attaining this we will emphasize on the following aspect Competence The orchestrate/ mechanics of safeJourney will possess the required skill and knowledge to deal with any mechanical/ technical problem of any type of vehicle. The mechanics will be grouped in such manner so that they can deal with any problem of the affected vehicle for which they are called for. ? Courtesy The employees of our service will be trained to behave in a friendly, respectful and considerate manner in response to any problem given by the customer. ? Credibility The trustworthiness of the service will be develope d by providing value rate bill poster from the company along with the specific identity card for the employees. ? Responsiveness The Company will have a quick response in any call by sending the mobile workshop within half an hour on the spot. Communication Safejourney will keep the system of communicating about any problem/ renderings by giving a comment card while solving the vehicle problem. This will be used by the management for further improvement of service. 6. 3. 3 Image Differentiation Our service will give adequate emphasis on building an image of quick and quality service. To do this, we will express our messages in symbols, written and audiovisual aid media, different events and also by employee behavior. 6. 3. 4 Unique Selling Proposition (USP) This is the factor which will attract the customer to accept our service rather than the competitors. We will concentrate on the following USP of our service. Caring about customers time. Greater attention on safety measures. First to provide reliable mobile repair/ recovery service in the country. 6. 4 Positioning To attain a distinctive position in the customers mind we will give adequate emphasis on our unique selling proposition. We will create an image of the company by promoting the idea SafeJourneyfor people who cares about time and safety. 6. 4. 1 Positioning strategy For attaining the desired positioning in customers mind we will adopt the double benefit strategy. We will claim two benefit in this regard The fastest. The safest 7. 0 MARKETING PROGRAM 7. 1 Service Strategy 7. 1. 1 Type of Service This is a utility service for providing mobile mechanical/ technical support to the vehicles facing problems in highways.This will ensure a quick and easy service which will allow the travelers to reach to their destination safely without wasting the time. 7. 1. 2. Features of service The service will be provided both in membership and non membership basis and have the following features to provide mend and convalescence a. The first effort will be given to reach to the spot with mobile workshop by half an hour of receiving any call. b. The main effort will be in repairing the vehicle on spot as quickly as possible. c. Relatively difficult cases will be handled by the static service point d. In case of major difficulties the option will be given to deliver the vehicle to the desired destination after necessary repair works. Emergency Service a.Providing first aid to the accident injuries. b. Evacuating the serious cases to the nearest hospital/ clinic. c. In case of criminal act, providing support by informing highway Patrol Police. d. To provide transportation service to anyone on payment only in emergency cases. Communication service a. The company will establish an internal communication system for its operation. b. The company will render this facility to be used by the transport companies on the basis of payment. 7. 1. 3 Brand Name The brand name of the service is given Safe Journey. This is done to create a favorable brand image and brand familiarity by adding the safety as a exquisite issue.All necessary exposure and promotion activities will be done to uphold the different attributes, benefits and values related to the brand. 7. 1. 4 Special / subsequently Service offer To create favorable positive response to the mind of customers the following special offerings will be kept ? The provision will be kept to provide free windshield wash for the vehicle where applicable. ? Once given service by any mobile workshop the free service guarantee will be given if any problem faced for same reason in that journey. ? For dealing with the emergency situation, the service will be rendered 24 hours. 7. 1. 5 Sources of Spare parts Contacts will be made with the authorized dealer of various motor parts to keep the supply of cease parts available.The amount of the various spares parts inventory will be decided basing on the requirement. 7. 2 hurt Strategy 7. 2. 1 List Price Transparency in transaction is considered as one of the most important issues of our business policy. To maintain the trustworthiness and transparency, list price of all types of service will be kept/ hanged with the mobile service team and other service centre. The list price will be also published in the advertising in print media. A minimum fixed charge of Tk. 250 will be charged for every vehicle calling for service. Other charges will start out basing on the intensity of the job. A model of list price is shown as under scathe LIST SERIAL NO SERVICE DESCRIPTION PRICE (In Taka) 01 Call charge 250 02 Membership Subscription 5000 03 Servicing 250 04 Oil change 100 05 Air Lock Clearance 250 06 Fuel line Clearance 250 07 Tappet Clearance 800 08 cylinder Head Leakage Repair 1000 09 Timing 2000 10 Spark Plug Change 600 11 Self Starter 500 12 priming coat Box 100 13 Carburetor Cleaning 200 14 Gear Box Repair 500 15 AC pump Repair 300 16 Bre ak Repair 500 17 Steering Gear Repair 500 18 Electric Circuit 250 19 light source 250 20 Spare parts As per mkt price 7. 2. 2 Discount To Increase the membership number and attract the customers a 65% discount will be given to the members of safeJourney. 7. 2. 3 System of payment The Payment system will be on the basis of cash payment before delivery. However, the payment may be made at any zonal / area offices also. 7. 2. 4 Different Price strategy. We plan to adopt different price strategies in different situation. ? At Launching Stage.As this is a new service in this country, our company being first to enter in this business will have a pioneer advantage. And as we will not have any brand competitor at this stage so we will adopt cost plus policy at this stage. The assumption led us to follow this policy is the substitute awareness effect which tells that customers are less price sensitive when they are less aware of substitutes. ? At Brand competitive Stage. In Brand co mpetitive stage it is likely that new entrants will also come in this business. If we face challenges by the new entrants in terms of price strategy, we will face this by adding new values and better quality by dint of more promotional activities.As the new entrants are likely to face huge amount of initial investment expenditure, it is likely to be difficult for the competitors to snatch our significant market share. Again a substantial amount of revenue in the business will come through the membership subscription which is given yearly. So delinquent to involvement of high switch over cost customers are less likely to switch over to new competitors. The difficult comparison effect of price sensitivity also supports our strategy as it speaks customers are less price sensitive when they cannot easily compare the quality of substitutes. However in this stage we may have to go for the price cut strategy basing on the market condition. 7. 2. 5.Pricing Method Basing on the market sur vey and the result of our hypothesis we have used a combination of both perceived value pricing and going rate pricing method to select our price. 7. 3 Promotion Strategies Promotion is considered as one of the greatest market winning factor to increase the sales of own product/ service. It consists of different promotion mix i. e. advertisement, Sales Promotion, Personal Selling, level Selling and Public Relation (PR) . The promotion activities also varies basing on the product/Service life cycle through which a product/ service comes from forward stage to growth, maturity and at last at declining stage.So our promotional activity will also vary in response to different life cycle of our service in following ways 7. 3. 1 Introductory Stage In this stage our main strategy will be to create the customer awareness about the brand name of our service. Since the service involves the complex buying behavior, the main emphasis will be given to the print media. The promotional activitie s include Regular advertisement in daily newspaper and magazines. Using Billboard in the entrance and exit of the petrol pump. Using Billboard in highways with reiterate intervals. In TV and radio highlighting our USP during the commercial slot. ? Providing attractive and colorful posters, calendars etc to the car sales centre. 7. 3. 2 Growth StageAt this stage the strategy will be to create brand familiarity to keep the present customers satisfied and to attract the new customers. This will be done as follows ? Differentiation advertisements in both print media and loud media frequently. ? Create value chain for the existing members by sending small gifts like calendars, cards etc containing the brand symbol Arranging different types of PR programs. 7. 3. 3Maturity Stage At this stage the strategy will be to keep the people conscious about our product by various remainder advertisement and other programs It includes Remainder advertisement in both print media and loud media. ? To increase brand preferences providing advertisement with celebrities. Arranging various PR Programs.Sponsoring different games/ sports heathenish programs etc. 7. 3. 4 Decline stage Starting from the maturity stage onward, the amount of our market share is likely to decrease. At decline stage it will tend to reduce more. But the human psychology about time and safety will always exist. The market is also likely to expand. Even though, the company may face difficulties due to more number of competitors. To overcome the problem, the following strategy will be adopted Providing new features to the customers by making differentiation. bragging(a) reminder advertisement both in print and loud media Arranging PR programs using satisfied customers etc. 7. Placement (Distribution strategy) The Placement strategy is very important to ensure that the companys product/ service are passed through the right channel to achieve the objective of the company. 7. 4. 1 Places to Serve initially the s ervice will be started only in three important routes. These routes are Dhaka Chittagong highways. Dhaka Jessore Khulna highways Dhaka Bogra- Rajshahi highways Subsequently basing on the feedback and market condition the number of routes will be increased. 7. 4. 2 Channel Strategies The channel of our service will be direct. ? Head office -Zonal service centre Static Point- Mobile service workshop We will also increase the number of zonal offices/ service centre to most of the district towns. ? We will also acquire the local agency to act as the local representatives in zonal offices. ? The detail distribution channel is illustrated in Appendix E. 8. 0 FINANCIAL DATA AND PROJECTIONS 8. sign Investment Fixed Expenditure Item Tk in Lacs Construction/Office 7 Office Furniture 7 Vehicle Procurement 223. 4 Tel/Mobile 9. 4 Tools and Equip 25 Promotion 10 Training 3 Total 284. 54 8. 2 familyly Expenditure Tk in Lacs Salary 85. 3 Details Shown in Appendix F Tel Bills 9. 48 Fuel 35 Rent-Office/Outlets 81. 4 Promotion 12 Electricity/Gas/Water 5. 64 unlike 6. 4 Total 235. 69 8. 3 Projected Yearly Return in 5 Years From providing highway Service Yearly In 5 Years Per Day 30 Cases X 3 Routes X 500 X 365 164. 25 821. 25 Tk in Lacs From Membership Charges Year Tk in Lacs Year 1 1000 5000 50 Year2 2000 5000 100 Year 3 3000 5000 150 Year 4 3500 5000 175 Year 5 3500 5000 175 Total income in 5 Years 650 8. 4 Calculation of Payback Period Taka In Lacs Year 1 2 3 4 5 6 disruption Bal -284. 54 -305. 98 -277. 42 -198. 86 -95. 3 funds out flow -235. 69 -235. 69 -235. 69 -235. 69 -235. 69 -235. 69 Cash in flow 214. 25 264. 25 314. 25 339. 25 339. 25 339. 25 End Bal -305. 98 -277. 42 -198. 86 -95. 3 8. 5 103. 56 Fraction of ye ars=330. 99/339. 25=. 975 Years. Total Pay back Period =4+. 975=4. 975 Years. 8. 5 Projected Profit Expected profit in year 5 = Tk 8. 25 Lac Expected profit from year 6 onwards = Tk. 103. 56 Lac 9. 0 IMPLEMENTATION PLANImplementation is the key success factor for any business. The business planning may be the best but if implementation plan is wrong the business will fail to achieve its objectives. To achieve our business objectives we plan our business in the following way 9. 1 Services Strategy Safejourney will provide services to the customers as and when they call. Someone may get services if they come this instant to the static points. Our efforts will be to establish strong communication network to reach our customers using existing T & T facilities and mobile networks. We will also have our own communication network to ease our customers to reach us at anytime.Practice of mobile patrol on the highways to find out and meet any eventualities will also be there. Be sides repair, we also plan to provide some additional services in following ways (1) For ensuring smooth first aid service, our employees will be specially trained on first aid. (2) Delivering the vehicle at desired place after repair will be accomplished with the necessary co-ordination with zonal offices. (3) Evacuation to accident injuries will be provided by maintaining a good will and connexion with the local hospital and clinics. (4) On establishing our own communication facilities it may be rented to the transport agencies. 9. 2 Price StrategyAs it was stated earlier, services will be provided on the basis of payment and we will have separate price strategy for our members and non-member customers. On accomplishment of any service, the senior mechanics will calculate the price basing on the minimum call charge, price of spare parts, membership discount rate and services as per price table and make the bill to the customer. Customer may pay the bill in cash on the spot or any of our offices/outlets. In the later case, the vehicle will be delivered only after the confirmation of the payment of the due bill. To deal with the competitors in the competitive stage, SafeJourney may also change the service charge or membership subscription as the situation demands but the quality will not be compromised in any case. 9. 3 Promotion StrategyTo implement our business strategy we will go for rapid skimming. For this we will spend an amount of Tk 1,000,000 as we launch the service. In addition to it an amount of Tk 12, 00,000 will be spent on promotional activities per year. In this regard maximum emphasis will be given to print media and using the billboard. We plan to provide advertisement on web sites also. 9. 4 Distribution Safejourney is taking all out efforts to establish a smooth, secure and effective distribution channels. Members will be enrolled either by the zonal offices directly or through local agents and few selected petrol pumps. The selected petrol pumps will be considered as exclusive distribution means. 10. 0 ORGANISATIONThe Head office of Safejourney will be established in Dhaka. The whole organisation is headed by Managing Director (MD). The MD will look after the overall planning, organizing, leading and controlling aspects of Safejourney. There are total six departments in head office, which are as follows Operations and Planning Technical Support Administration and Medical Management breeding System Accounts and Human Resource Management Under the department of operation and planning there will be one control station on for 24 hours. The three Divisional managers are responsible to control the three routes under the supervision of Operation department.Dhaka Chittagong route looked after by Divisional private instructor 1 (Chittagong) Dhaka Bogra-Rajshahi route looked after by Divisional Manager 2 (Bogra) Dhaka Jessore-Khulna route looked after by Divisional Manager 3 (Jessore) Under each Division there are t hree zonal offices and under the zonal offices there are three static points each. Each static point is equipped with at least two Highway Mobile Patrols. 11. 0 EVALUATION AND CONTROL To learn how well the company is running, we must measure out the present strategy. Accordingly management will be taking decision on what should be done. For that we will evaluate our performance by finding the information of following aspects 1 Is the competitive approach of the company is correct? 2 Could we differentiate our services from our rivals? 3 Could we provide our services at a broad spectrum or to a recess? 4 Is the geographic coverage of our services correct? 5 Are the functional activities of the company correct? 6 Could we make expected return/ cash flow? 7 What is the companys image and reputation with the customers and competitors? 8 Could we make continuous improvement of our performance? We will also carry out evaluation of information continuously. This will help us to take time ly decisions. We plan to carry out analysis of information on the following manner 1 Daily earnings and expenses report. 2 Total number of customers per day. 12. 0 CONCLUSION Continuous improvement and development of new offerings is an essential part for any business success in the present world. Everyday people in the business world seek for new opportunity and spending millions in this purpose. The overall paper is developed highlighting all the detail that is required to do a successful marketing of a new offerings. The alternatives are highlighted and the provisions are kept open to carry out the necessary adjustments as the market dictates. Proper implementation of the plan can make the service-SafeJourney a successful one.

Island of the Sequined Love Nun Chapter 34~36

34Water HazardJefferson Pardee was trying desperately not to look interchangeable a sea turtle. Hed managed to find the ledgemanace, befool his br play outh, and put his mask on. Blood from his nose was right away swishing around inside it equivalent brandy in a snifter. After locating the floating gar stande bag that contained his clothes and propping it under his chest as a life preserver, his main focus was not to look like a turtle. To a shark upkeep in the w develop Pacific waters off Alualu, sea turtles were food. Not that there was any real danger of a shark making that withalt mistake. Even a mentally challenged shark would figure off that sea turtles did not wear boxer shorts printed in evanescent piggies, and no turtles did not wear boxer shorts printed in flying piggies, and no turtle would be yattering streams of obscenities between chain-smoker gasps of breath. Still, a couple of harmless exsanguine-tipped lower sharks smelled blood in the water and cruised by to check out the source, only to retreat, regret-ting that in iodin hundred and twenty million age on the planet they had never evolved the equipment to laugh.The surf was calm and the tide low, and considering Pardees buoyancy, the swim should permit been easy. But when Pardee saw the devil black shadows cruise by below him, his heart started playing a sternum-rattling organize solo that kept up until he barked his knees on the take down. An antler of coral caught the plastic bag, stopping Pardees progress long enough for him to notice that here on the reef the water was only two feet heavyset. He flipped over on his back, then sat on the coral, not truly caring that it was knapting into his bottom. Waves lapped around him as he fought to catch his breath. He lifted his mask and let the blood run down his face and over his chest to expand into a grey-h sended stain in the water. Tiny blue and yellow reef fishrose around him looking for food and nipping at his skin, ti ckling him like teasing children.He looked toward the beach, perhaps two hundred yards away. Inside the reef the danger of sharks was minimal minimal enough that he would sit here and lie in for a trance. He watched the waves breaking well-fixedly around him, lapping against his back, and realized, with horror, that he was termination to fix to do this again in a few hours, against the waves and probably the tide. Hed assume to find some atomic number 53 with a boat that was all there was to it.Ten items passed before his heart slowed down and he was able to leaf blade his courage enough to swim the final leg. He picked out a stand of coconut palms above a small beach and slid across the reef toward the is-land. He kicked slowly, scanning the water around him for any sign of sharks. Except for a moment of temporary terror when a manta ray with a s so far-foot wingspan flew out of the blue and passed below him, the swim to the beach was safe and easy. If manta rays are goi ng to be harmless, they should look more harmless, Pardee thought. Fuckers look like aquatic Draculas.He sat in the wash at the waters edge and was tearing the tape that held the fins on his feet when he heard a sharp windup(prenominal) click behind him. He move to condition two men in black pointing Uzis at his head. Pardee grinned. Konichi-wa, he give tongue to. You guys learn a dry fag? I seem to dupe torn my garbage bag.A seven iron, foregather, thought. After all these years I need a seven iron. puzzle exemplar did not play golf. Hed tried it once, and although hed en- rejoicinged the alcoholism and driving the little electric car into the lake, he just didnt pro bring round the appeal. It seemed and hed examined the game closely be-cause his arrive had loved it an awful lot like a bunch of rich white guys in goofy clothing walking around on an absurdly large lawn hitting ab-surdly small white balls with crooked sticks. If the greens were at opposite ends of the sa me fairway and foursomes had to play against each other, defending their own green while assaulting the opponents and risking getting hit with a ball or a club at close quarters, well, then youd have a game. If the game was scored on how right away one got finished the eighteen holes instead of the fewest strokes and they dropped small-block Chevys into the little carts, why, then youd have yourself a game. (Maybeput those little Ben-Hur food processors on the wheels and keep back it jural to hamstring competitors.) But traditional golf, as it was, had always left Tuck cold. Strange, then, that he absolutely yearned for a seven iron, or maybe a shotgun.Tuck had been up since before dawn, awakened rudely and kept awake by what seemed like eight million roosters. It was now ten oclock and they were still going strong. What joy to feel the thwack of a seven iron on red feathers, the satisfying impact of balanced metal on poultry (suddenly si-lenced and somewhat tenderize for your trouble). He saw himself wading into a bucket of roosters, swinging his seven iron madly ( but always keeping his head down and his left arm straight), dealing death and de-struction like the Colonels own avenging angel. Wel be to Tucker Cases chicken death camp, my little feathered friends. Now, kindly prepare to have your nuggets knocked off.Tucker Case was not a morning person.He decided that hed give them five more minutes to shut up, then he was going to get change and go borrow a seven iron from the doc. Five minutes later he was preparing to leave when Beth Curtis knocked and opened his door without waiting for an answer. She was wearing usable surgical blues and a hairnet she wore no makeup and the vapid housewife smile was gone from her eyes.Mr. Case, we need you to be pee to fly in two hours. Can you do it?Uh, current. I guess. Where are we going?Japan. The navigational settings should already be programmed into the planes computer. I need you to have your preflight f inished and the Lear fueled and on the runway, ready to go.Tucker entangle as if he was talk of the town to a different person than the one he had seen for the last week. There was no hint of the soft femininity, just hard business.I havent had time to go over the controls for the Lear.You took the job, didnt you? Can you fly it?Tuck nodded.Then be ready in two hours. She turned and marched toward the hospital building. Tuck started to follow her, then noticed movement through the trees, down by the beach men unloading fuel drums from a longboat onto the pier. He could see a white freighter anchored outside the reef.Mrs. Curtis he called.She turned and regarded him like an annoying insect. Yes, Mr. Case.That ship. You didnt testify me there was a ship.It doesnt concern you. They are just now delivering some supplies. Now please, prepare the plane.But if theyre delivering supplies, why do we need to?Mr. Case, she barked, do your job. The doctor needs me. She threw open the hospit al door and stepped inside.Ask him if I can borrow his seven iron, Tuck said weakly.Tuck shuffled back toward his bungalow. Just a few seconds in the sun had given him a business concern and he felt as if he would pass out any second. He was going to fly again. He was sick and dizzy and suffered from talking thresh about hallucinations and he was going to get to do the only thing he had ever been any good at. It scared the hell out of him.It had been fifty years since men with guns had entered the village of the Shark People. As the four guards went from house to house, Malink walked the paths of the village, his cordless phone in overturn so the people could see that he had things under control. Hed been calling the thaumaturgist since the four Nipponese had arrived in the village, but hed only gotten the answering machine. He had told everyone to go inside their houses and not to resist the guards, and even now the village seem deserted, except for the sobs of a few frightene d children. He could hear the guards kicking their way through the coconut husks that had been piled in the cookhouses for fuel.Suddenly Favo was at his side. Favo, who had seen the coming of the Japanese during the war, had seen the murdering. Why does Vincent allow this?Malink really didnt have an answer. He had lit the Zippo and asked Vincent that very morning. It is the will of the Sorcerer, so it must be the will of Vincent. They privation the girl-man.We should fight, Favo said. We should kill the guards.Spears against machine guns, Favo? Should the children grow up without fathers like we did? No, they will find the girl-man and they will go away.The girl-man has gone to live with Sarapul. Did you tell them?I told them. I took the Sorcerer there.The guards came out of the old church and crunched in single file down the path toward Favo and Malink. The old men stood their ground, making the guards walk into a stand of ferns to get around them. They made no eye contact and sa id nothing. Favo hurled a curse at them, but it had been too long since he had spoken Japanese and it was not a language typesetters caseed for swearing. He ended up telling them that their truck tires smelled of sardines, which elicited no response whatsoever.Excellent curse, Malink said, trying to nourish his friends spirits.It needs work. incline is the best for swearing.They have machine guns, Favo.Fuckin mooks, Favo said.Amen, Malink said, crossing himself in the sign of the B-26 bomber.The two old men fell in behind the guards, following them from house to house, waiting outside on the path so the villagers could see them when they were roused out of their houses.For the guards assort, it was a wholly unsatisfying endeavor. They had been looking forward to kicking in some doors, only to find that the Shark People had no doors. There were no beds to throw over, no back rooms to burst into, no closets, no place, in fact, where a man could hide and not be exposed by the most perfunctory inspection. And the doctor had told them that no one was to be hurt. They did not want to make a mistake. For all the appearance of military efficiency, they were s clusterups to a man. One, a former security guard at a nuclear fountain plant, had been fired for taking drugs two were brothers who had been dismissed from the Tokyo police department for accepting Yakuza bribes the fourth, from Okinawa, had been a jujitsu instructor who had beat out a German holidaymaker to death in a bar over a gross miscarriage of karaoke. The man who had recruited them, put them in the black uniforms, and trained them made it clear that this was their last chance. They had two choices succeed and become rich or die. They took their jobs very seriously.He might be in the trees, Favo said in Japanese. Look in the treesThe guards scanned the trees as they marched, which caused them to bump into each other and stumble. Above them there was a fluttering of wings. A glout of bat guano splat ted across the Okinawans forehead. He threw the bolt on his Uzi and the air was filled with the staccato roar of nine millimeters ripping through the foliage. When at last the clip was empty, palm fronds settled to the groundaround them. Frightened children screamed in their mothers arms, and Favo, who was lying next to his friend with his arms thrown over his head, snickered like an asthmatic hyena.The guards scuffled for a moment, not sure whether to disarm their companion or choke up their clips home and begin the massacre. Above the crying, the scuffle, the snickering, and the tintinnabulation of residual gunfire, a girl giggled. The guards looked up. Sepie stood in the doorway of the bachelors house, naked but for a pair of panties shed recently ac-quired from a transvestite navigator. Hey, sailors, she said, trying out a phrase shed also acquired from Kimi, you want a date? The guards didnt learn the words, but they got the message.Go inside, girl, Malink scolded. Women, eve n the mispel, were not permitted to interpret their thighs in public. Not even when swimming, not when bathing, not when crapping on the beach, not ever.Go back inside, Favo said. When they go away, you will be beaten.I have been beaten before, Sepie said. Now I will be rich.Tell her, Favo said to Malink.Malink shrugged. His authority as chief worked only as long as his people volitionally obeyed him. The key to retaining their respect was to find out what they wanted to do, then tell them to do it. He levied the most severe punishment he knew. Sepie, you may not touch the sea for ten days.She turned and wiggled her bottom at him, then disappeared into the bachelors house. The stunned guards ceased their scuffle and moved tentatively toward the doorway, looking to each other for permission.This is your fault, Malink said to Favo. You shouldnt have started giving her things.I didnt give her things, Favo said.You gave her things for and here Malink paused, trying to catch himself b efore losing a friend for doing favors for you.35Free Press, My AssJefferson Pardee sat on a metal office take in the corner of a windowless cinder-block room. The guard stood by the metal door, his machine gun trained on Pardees furry chest. The reporter was trying to affect an attitude of innocence tempered with a little righteous indignation, but, in fact, he was terrified. He could feel his heartbeat climbing into his throat and sweat rolled down his back in icy streams. Hed given up on trying to talk to the guards they either didnt speak English or were pretending they didnt.He heard the throw of the heavy bolt on the door and expected the other guard to return, but instead a woman wearing surgical garb entered the room. Her eyes were the same color as the surgical blues and even in the oppressive heat she looked chilly.At last, Pardee said. Theres been some kind of mistake here. He offered his reach out, trying not to show how unsteady he was, and the guard threatened hi m with the Uzi. Im Jefferson Pardee from the Truk Star.She nodded to the guard and he left the room. Her vocalize was friendly, but she wasnt smiling.Im Beth Curtis. My husband runs the mission clinic on this island. She didnt offer her hand. Im sorry youve been treated this way, Mr. Pardee, but this island is under quarantine. Weve tried to limit the contact with the outside until we have a better handle on this epidemic.What epidemic? I havent heard anything about this?Encephalitis. Its a rare strain, airborne and very contagious. We dont let anyone off island whos been exposed.Jefferson Pardee exhaled a deep sigh of relief. So this was the big story. Of course hed promise not to say a word, but Time magazine would kill for this. Hed leave out the part about being taken prisoner in his flying piggy boxers. And the guards?World Health Organization. Theyve also given us an aircraft and lab equipment, as Im sure youve seen.Hed seen an awful lot of lab equipment as he was led through the little hospital, but the aircraft was still a rumor. He decided to go for the facts. You have a new Lear park, is that correct?Yes. She seemed genuinely taken aback by his comment. How did you dwell?I have my sources, Pardee said, wishing he wore glasses so he could take them off in a meaningful way.Im sure you do. Information is like a virus sometimes, and the only way to find a cure is to trace it to the source. Who told you about the jet?Pardee wasnt giving anything for free. How long have you known about the encephalitis?For the archetypical time Pardee noticed that Beth Curtis had been property her right hand behind her back the entire time they had been talking. He noticed because when the hand appeared, it was holding a syringe. Mr. Pardee, this syringe contains a vaccine that my husband and I have developed with the help of the World Health Organization. Because you took it on yourself to sneak onto Alualu, you have exposed yourself to a deadly virus that at-tacks the nervous system. The vaccine seems to work even after exposure to the disease, but only if administered in the first few hours. I want to give you this vaccine, I really do. But if you insist on drawing out this little game of liars poker, then I cant guarantee that you wont contract the disease and die a horrible and painful death. So, that said, who told you about the jet?Pardee felt the sweat rising again. She hadnt raised her voice, there wasnt even a detectable note of anger there, but he felt as if she was holding a knife to his throat. Okay, to hell with the adventurous journalist. He could still get a byline based on what shed already told him. I talked to a pilot who passed through Truk a few months ago.A few months ago? Not more recently?No. He said he was going to fly a jet for some missionaries on Alualu. I came out to check it out.And that was all you heard? Just that we had a jet?Yes, its pretty unusual for a missioner clinic to have money for a jet, wouldnt you say?Sh e smiled. I guess it is. So how did you plan to get off the island after you got your story?The Micro Spirit was going to pick me up on the other side of the island. Thats it. I was just curious. Its an occupational hazard.Who knows youre here, besides the crew of the Spirit?Pardee considered her question what would be the best answer. for certain she wouldnt let him die of some dreaded disease, but how stupid would he have been to come out here without telling anyone? The people who work for me at the Star and a friend of mine at AP who I called for some background before I left.Oh, thats good, she said, still smiling. Pardee couldnt help but feel merry with himself. It had been a long time since hed gotten any approval or attention for that matter from a beautiful woman.She uncapped the syringe. Now, before I give you the vaccine, a few medical questions, okay?Sure. Shoot.You smoke and drink to excess, correct?I indulge from time to time. Another occupational hazard.I see, she said. And have you ever had a test for HIV?A month ago. Clean as a whistle. This was true. Hed been motivated to take the test by a creepy rash on his stomach that turned out to be caused by skin-burrowing mites. The medic with the Navy CAT team had given him an ointment that cleared it up in a few days.Have you ever had hepatitis, cancer, or kidney disease?Nope.How about your family? Anyone with a history of kidney disease or cancer?Not last time I heard. I havent talked with my family in twenty-five years.She seemed especially pleased at that. And youre not married? No children?No.Very good, she said. She plunged the needle into his shoulder and pushed the plunger.Ouch. Hey, you could have warned me. Arent you supposed(a) to swab that with alcohol first or something?She stepped to the door and smiled again. I dont ideate infec tion is going to be a problem, Mr. Pardee. Now dont panic, but in a minute or so you are going to go to sleep. I cant believe you bought that bit about t he encephalitis. People get stupid living in the tropics, dont you think?She went out of focus and the lines of the room started to heave as if the entire structure was breathing. What was in? His tongue was too heavy the words wouldnt come.You dont have a round and you didnt call anyone at AP, Mr. Pardee. That was a stupid lie. Well have to put self-importance down under cause of death.Pardee tried to stand, but his legs wouldnt obey him. He slid off the chair and his legs splayed straight out in front of him.Beth Curtis bent over him, pushed her lips into a pout, and baby-talked. Oh, are his wittle wegs all wobbly? She stood up straight and put her hands on her hips. To Pardee her face floated like the moon through clouds.She said, Youre probably thinking that Im being unusually cruel to tease a death man, but you see, youre not dying right now. Soon, but not right now.Pardee tried to form a question, but the room seemed to go liquid and crash over him like a black wave.Sebastia n Curtis walked down the dock to where the crew of the Micro Spirit was unloading fuel drums from a longboat. He was wearing his white lab coat over Bermuda shorts and a Hawaiian shirt, a stethoscope hung from his neck like a medallion of power.The Micro Spirits first mate, who was drinking a Coke while administrate the unloading, jumped up on the dock to mate the doctor. Good morning.Good morning, Curtis said. Are you in charge here?Im the first mate.Curtis regarded the tattooed Tongan. Mr. Pardee will be staying with us for a while. Hes asked me to tell you not to wait for him.That dont bother you? the mate asked. It seemed strange to him after the effort Pardee had made to sneak onto the island.No, of course not. In fact, weve offered to fly Mr. Pardee to Hawaii when he finishes his work.The mate had never heard Pardees name in the same sentence as the word work. It didnt sound right. Still, he had his job to doand the doctor was compensable double freight for these barrels. H e said, Is he going to pay his fare?Curtis smiled and pulled a wad of bills out of the pocket of his shorts. Of course. He asked me to give you the money. How much is it?From Truk, one way, is threesome hundred.The doctor counted out a green goddess of twenties and held it out to the mate. Heres six hundred. Mr. Pardee asked me to pay the round-trip fare, since thats what he originally contracted for.The mate stared at the stack of bills. He had known Jefferson Pardee for ten years and had never even known the man to buy a beer now he was just giving him three hundred extra dollars? Three hundred dollars that the company and the captain didnt know about. Okay, he said. He snatched the money out of the doctors hand and shoved it into his pocket before the crew could see.He would get the whole crew drunk and they would toast the generosity of Jefferson Pardee.36Return to the SkyThe Lear 45 was a working corporate issue, the pose upholstered in muted blues and grays, facing each oth er over small worktables. For some reason Tucker had expected something more unusual satiny carnival colors with a monkey in a flight attendant outfit perhaps a stark metal interior unfinished for cargo maybe stainless steel over enamel with a lot of complicated medical gizmos. Nope, this was the standard, run-of-the-mill station wagon model of your rudimentary four-million-dollar jet.He slid into the pilots seat and a rage of epinephrin coursed through him, as if his body was reliving the crash of the pink Gulfstream. He fought the urge to bolt, let the adrenaline jag settle to a low-grade nausea, then started his preflight checklist. Everything looked normal the instruments and controls were in place. He snapped on the power for the gauges and nothing happened no lights, no LEDs, nothing.He felt the plane move as someone came up the retractable steps and suddenly one of the guards reached around him and inserted a cylindrical key into a socket on the instrument board. The guar d turned the key several times and the cockpit whirred to life.This thing has a main power cutoff? Tuck said to the guard.The guard remote the key and walked off the plane without saying a word.Nice chatting with you, Tuck said. Hed never seen a plane with an ignition key and he was sure that this one was not factory-issue. Why? Who would steal a jet airplane? Who could? I could, thats who. The doctor had installed the key to keep him from repeating his performance in Seattle. The missionary dirt didnt trust him.Tuck checked the navigation computer. It was, as Beth Curtis had told him, set for an airfield in southern Japan. He watched as the LEDs on the nav computer came on, indicating that it was acquiring the satellites it require to locate his position. When three were lit, his longitude and latitude flashed on the screen when a fourth satellite was acquired, he had his current altitude eight feet above sea level. He thought of Kimi navigating by the stars and felt a twinge of guilt for not trying harder to find him. He resolved to look for the navigator personally when he got back to Alualu.He ran through the checklist and threw the autostart switches for the engines. As the twin jets spooled up, Tuck felt his anxiety float away like an exorcised ghost. This is where he was supposed to be. This is what he did. For the first time in weeks he felt like his head was clear.He pushed the controls through their full range of motion and checked out the window to make sure that the flaps and ailerons were moving as well. Beth Curtis was coming across the compound toward the plane. At least he thought it was Beth Curtis. She wore a sharp, dark business suit with nylons and high heels. Her hair was pulled back into a severe bun and she wore wire-frame aviator sunglasses. She carried a small plastic cooler in one hand and an aluminum briefcase in the other. She looked like one of Mary Jeans corporate killer attorneys. Her third identity in as many days.She walked into the plane and the guard pushed the regard as shut behind her. She stashed the cooler and briefcase in the overhead, then climbed into the cockpit and strapped herself in the copilots seat.Any problems? she said.You look nice today, Mrs. Curtis.Thank you, Mr. Case. Are we ready?Tuck. You can call me Tuck. I need you to look out the window and tell me if the flaps and ailerons move when I move the controls.They look fine. Shall we go?Tuck released the ground brakes and taxied out onto the runway. I need to pick up some sunglasses while were in Japan.Ill get you some. You wont be leaving the plane.I wont?Well only be on the ground for a few minutes, then well be coming back.Look, Mrs. Curtis, I know you think that because of the circumstances that brought me here that Im a total fuckup, but I am really good at what I do. You dont have to treat me like a child.She looked at him and took off her sunglasses. Tuck wished he had sunglasses so he could whip them off like that.She said, Mr. Case, Im putting my life in your hands right now. How much more confidence would you like?Tuck didnt really know how to answer. I guess youre right. Sorry. You could be a little less mysterious about whats going on here. I know that were not flying supplies, not with this plane and the kind of money youre paying me.If you really want to know, I can tell you. But if I tell you, Ill have to kill you.Tuck looked from the instruments to catch her expression. She was grinning, a deep silly grin that crinkled the corners of her eyes.He looked at the instruments. Im going to take off now. Okay?And I havent even shown you the best way to fight boredom on our little island.Tuck concentrated on the gauges and the runway. He said, What church do you and your husband work for?Methodist.Youll have to tell me about it.Whats there to tell? Methodists rock she said, then she giggled like a little girl as Tuck pulled the plane into the sky.Malink joined the drinking circle late, hoping that eve ryone would be drunk enough to forget what had gone on that day. Hed spent most of the after-noon at Favos house, afraid even to face his wife and daughters, but when the sun was well boiled in the sea, he knew he had to join the other men or face the consequences of tuba-poisoned theories and rumors aspiring to truth. He sneaked into an open spot in the circle and sat on the sand, even though several childlikeer men moved so he could sit on a log with his back to the tree. He threw an open pack of Benson & Hedges into the center of the circle and Favo divided up the smokes among the men. Some lit up, others broke them into sections to chew with betel nut, and a few tucked them behind their ears for later. The distraction wasshort-lived and one of the Johns, an elder, said, So why did Vincent send the Japanese into our houses?Malink waved him off as he drank from the coconut ticktock cup and made a great show of enjoying his first drink before handing the cup to Abo, who was pouri ng. Then he stalled another few seconds by excitement a Benson & Hedges with the Zippo, making sure everyone saw it and recalled, then after a long drag he said, Im fucked if I know. He said this in English English being the best language for swearing.It is not good, said John.They came to the bachelors house, said Abo, who, as usual, was angry. They looked at our mispels thighs.We should kill them, said one of the younger men who had been named for Vincent.And eat them someone added and it was as if the air had been pulled on the circle before it could inflate to well-rounded violent mob.Everyone turned to see Sarapul walking out of the shadows. For once, Malink was glad to see him. The old cannibal seemed to have a spring in his step, seemed younger, stronger.I need an ax, Sarapul said. The men who owned axes all stared into the sand or examined their fingernails.What for? Malink asked.I cant tell you. Its a secret.Youre not going to start headhunting, are you? Malink said. We ve put up with your talk of eating people, but I draw the line at headhunting. No headhunting while Im chief.Everybody grunted in agreement and Malink was glad to have been able to assert his authority in a way that no one could dispute. An anthropologist had once come to the island and given him a book about headhunters. Malink felt very cosmopolitan discussing the topic.Sarapul looked confused. Hed never read the headhunting book, had never read any book, but he did have a Classic Comics version of The Count of Monte Cristo, which a sailor had given him in the days before the Shark People were forbidden to meet visiting ships. Hed made Kimi read it to him every night. Sarapul liked the thread of revenge and murder that ran through the story.Sarapul said, What is this headhunting? I just want to cut a tree. black trees is taboo, said one of the younger men.I will get special dispensation, Sarapul said, using a term he had learned from Father Rodriquez.Malink shook his head. We dont have that anymore. We only had that when we were Catholics.I need an ax, Sarapul said, as if he might do better if he started over. And I need permission from the great Chief Malink to cut a tree.Malink scratched a mosquito bite and looked at his feet. It was true that he could give permission to break a taboo, and Sarapul had distracted the circle before they ganged up on him. You may cut one tree, on your side of the island, and you must show it to me before you cut it. Now, who has an ax?Everyone knew who owned axes, but nobody volunteered. Malink chose one of the young Vincents. You, go get your ax. Then to Sarapul he said Why do you need to cut a tree?Sarapul considered holding out, but decided that a credible lie would be better. My house is falling down from the girl-man climbing in the rafters.It was the wrong answer to give in front of a convocation of men whose houses had been rifled only hours ago. Malink cradled his head in his hands.The toughest part of the landing fo r Tuck was restraining himself from leaping out of the seat and demanding high-fives from the woman. It was perfect. He was back. Never mind the ghosts, the talking bats, the three-hour flight with a woman who could have been the model for the new Multiple Personality Barbie. Shes elegant, shes fashionable, and shes the reason that Ken has no genitals Have fun, but remember to hide the sharp stuffNever mind all that. He was a pilot.They were somewhere in southern Japan, a small jetport, probably private, with no tower and only a few hangars. Tuck had gotten them there by following the nav computer, which, he found in midflight, had only two coordinates programmed into it Alualu and this airfield.What happens if we have a problem and have to divert? he asked Beth.Dont worry about it, she said. She had spent most of the flight grilling him about the navigational instruments, as if she wanted toknow enough to be able to check the course herself. He complied, feeling insulted by the who le conversation.Another Lear was spooling up on the tarmac and Beth Curtis instructed him to taxi to it. As the jet bumped to a stop and he prepared to shut down, she pulled her briefcase and cooler out of the overhead and turned to him. Stay here. Well take off in a few minutes.What about loading supplies?Mr. Case, please just prepare the plane for departure. I wont be long.Two men in blue coveralls crossed the tarmac from the other jet and lowered the hatch for her. Tuck watched out the window as she met a third Japanese man in a white lab coat. She handed him the cooler and a folder from the briefcase, then traded bows with him and quickstepped back to the Lear. One of the men in blue coveralls followed her into the plane with a cardboard box, which he strapped into one of the passenger seats.Domo, Beth Curtis said.He bowed quickly, left the plane, and sealed the hatch. She stashed the briefcase in the overhead again climbed into the copilots seat.Lets go.Thats it?Thats it. Lets go.We should top off the fuel tanks while were here.I understand why you might be a little nervous about that, Mr. Case, but we have plenty of fuel to make it back.One box. Thats all were plectron up?One box.Whats in it?Its a case of 78 Bordeaux. Sebastian loves it. Lets go.But I have to use the bathroom. I thoughtHold it, Beth Curtis said.Bitch.Exactly. Now dont you need to do your checklist thingy?