Gun Control: Do NOT Believe What Liberal Politicans Tell You :: Argumentative Example Essays

The book titled "Guns in America" written by Helen Strahinich defines gun control as any las that restricts the ownership or sale of firearms(Strahinich 2). The history of the gun control debate can be traced back to colonial times when guns were being outlawed to keep them out of the hands of the poor. Today, the subject still remains so controversial that many politicians fear touching the subject. Will banning guns eliminate crime? Will criminals still be albe to obtain firearms? These are two of the most controversial questions that fuel the fire in the debaate spotlight. tThese following two examples best illistrate how easily one can put forth arguments either for or aginst gun control.In 1995, a gang of four masked theives armed with Tec-9 semiautomatic pistols brok into Marsha Bealty's home in Fort Wayne, Indiana. The thieves were supprised when they were confronted by Marsha and her roomate armed with 9mm pistols. The immediately fled when threatened by the two women.(Black man) The two sides of this argument are the pro and anti gun groups. The anti-gun groups main goals range from more stringent gun control laws to a total ban on handguns. The political supporters of this group are susally liberal democrats and a few other small independedt groups such as Handgun Control Inc. Their main arguments are questionin gth eoriginal intent of the framers of the constituion adn the way of life in the time it was written, and also the purpose of guns in modern siciety. For thte most part, their claims are mainly emotional and use popular incidences adn the high number of people killed annually from firearms and, gun saftey in households. On the other side of the fence is the pro-gun grouuups who lobby to support law abiding citizens' second amendment rights to keep and bear arms. Their suporters tend to be conservative republicans and pro-gun groups. The most popular of these groups is the NRA(National Rifle Association) which is a strong political group consisting of over three million members. Theses groups tend to use statistics and sases wehre lives have been saved by the use of firearms while strongly stressing gun saftey and training programs. They favor strict interpretation of the Bill of Rights. INthsi paper I am taking a stand against gun control. I feel that law abiding citizens should be entitled to their second ammendment rights to keep and bear arms for the purposes of protection of home, property, and person.

Art Appreciation Essay

Art has been part of the human culture for thousands of years. It has facilitated the development of civilization for centuries. The history of the world would not be the same without the affluence of creativity and innovation. One particular period in art history that clearly manifested the artistry and ingenuity of many artists was the Baroque period. The art style practiced during this era was described as the â€Å"harmony spatial relationships, both real and illusionary, with spectacular visual effects† which were executed using technical brilliance. Most of the artworks produced during the Baroque period had â€Å"highly developed naturalistic illusionism, usually heightened by dramatic lighting effects, creating an unequaled sense of theatricality, energy, and movement of forms† (Heindroff, 2006). More so, this art movement flourished throughout Europe wherein several talented artists have emerged who had helped shaped the contemporary art style. Morover, at that time, one of the famous themes for the visual arts was landscape painting. It is in this field that Annibale Carracci, an Italian painter, Claude Lorrain, a French artist, and Jacob Van Ruisdael, a Dutch artisan, have all excelled. They have produced some of the most exquisite masterpieces such as the Landscape with Flight into Egypt (c. 1603) by Carracci, A Pastoral Landscape by Claude Lorrain (c. 1650) and View of Haarlem from the Dunes at Overveen by Van Ruisdael (c. 1670). In Carracci’s Landscape with Flight into Egypt, he showcased the beautiful landscape of Rome with two human figures and a donkey at the foreground. This piece of art was commissioned by â€Å"Cardinal Pietro Aldobrandini Pietro Aldobrandini for the family chapel in his palace in Rome, later known as Palazzo Doria Pamphilj†during the year 1603. More so, this painting was considered as the most notable input of Carracci in the veduta genre which was described as the precise and detailed depiction of urban cities and rural landscapes that that attracted the â€Å"sense of local pride of the wealthy Dutch middle class. † Carracci successfully established â€Å"a balanced, idyllic landscape beauty, with a perfect sentimental fusion of the holy characters, their stories and the landscape† (NationMaster. com, 2005). Furthermore, he was one of the pioneers to create a landscape painting wherein the figures were not the focal point but it was the landscape that took the spotlight. This style was later on followed by Carracci’s pupils such as â€Å"Domenichino and Lorraine. † Overall, â€Å"Carracci was remarkably eclectic in thematic, painting landcapes, genre scenes, and portraits, including a series of autoportraits across the ages† (Bookrags. com, 2006). Meanwhile in France, Claude Lorrain was also acclaimed for his landscape paintings. Lorrain was born in Lorraine, France but he actually grew up in Italy. By 1633, he was able to launch his name as one of the most leading landscapist and he was also commissioned by high-ranking officials of the Italian society such as the â€Å"popes, cardinals, ambassadors and kings† (Barewalls. com). In A Pastoral Landscape, Lorrain was commissioned by â€Å"Prince Lorenzo Onofrio Colonna. † Like Carraci’s painting, this one also had no distinguishable subject. The figures present where â€Å"sitting and the standing shepherds† accompanied by 3 women (Miller, 2007). The background is a scenic view of the city alongside the pastoral landscape of the rural area. Lorrain’s landscape paintings illustrated a â€Å"sharp contrasts of light and shades. † More so, it was believed that Poussin influenced him to highlight spatial composition in order to reach a â€Å"complete balance between masses of trees and of architecture. † By 1650, he was able to hone and enhance his creativity and art skills and these were manifested in the â€Å"classical balance of the composition which is subtly altered by soft light† (Barewalls. com). For Van Ruisdael, he was also a landscape artist who studied painting in Germany but lived in Amsterdam. Van Ruisdael was able to establish his own studio where he trained several talented artists. His â€Å"dramatic, naturalistic rendering of landscapes and his emotional use of color support his reputation as the principal Dutch landscape painter in the second half of the 1600s. † Additionally, he mastered the use of proportional compositions, meticulous draftsmanship, and thick impasto which were all evident in the â€Å"View of Haarlem from the Dunes at Overveen (Getty Museum, 2008). This landscape painting showed the panoramic view of Haarlem, Van Ruisdael’s hometown. The red roofs of the houses and the clouds in the sky were the main visual elements in the painting. These three paintings showcased the different approaches of three artists from three different countries during the flamboyant period of Baroque. Annibale Carracci, Claude Lorrain, and Jacob Van Ruisdael gave a new meaning to the word landscape painting wherein they transcended reality in a two-dimensional canvases infused with their own respective personalities and techniques. References Barewalls. com. (n. d. ). Claude Lorrain. Retrieved December 6, 2008, from http://www. dropbears. com/a/art/biography/Claude_Lorrain. html Bookrags. com. (2006). Annibale Carracci. Retrieved December 6, 2008, from http://www. bookrags. com/wiki/Annibale_Carracci Getty Museum. (2008). Jacob van Ruisdael. Retrieved December 6, 2008, from http://www.getty. edu/art/gettyguide/artMakerDetails? maker=517 Heindroff, A. M. (2006, July 24). Baroque Art. Retrieved December 6, 2008, from http://arthistory. heindorffhus. dk/frame-Style10-Baroque. htm Miller, M. (2007, February 16). Claude Lorrain Landscape Drawings from the British Museum at the Clark. Retrieved December 6, 2008, from http://www. berkshirefinearts. com/? page=article&article_id=218&catID=3 NationMaster. com. (2005). The Flight into Egypt (Annibale Carracci). Retrieved December 6, 2008, from http://www. nationmaster. com/encyclopedia/The-Flight-into-Egypt- (Annibale-Carracci)

Kohlbergs Stages of Moral Development

Lawrence Kohlberg outlined one of the best-known theories addressing the development of morality in childhood. Kohlberg’s stages of moral development, which include three levels and six stages, expanded on and revised the ideas of Jean Piaget’s previous work on the subject. Key Takeaways: Kohlberg's Stages of Moral Development Lawrence Kohlberg was inspired by Jean Piaget’s work on moral judgment to create a stage theory of moral development in childhood.The theory includes three levels and six stages of moral thinking. Each level includes two stages. The levels are called preconventional morality, conventional morality, and postconventional morality.Since it was initially proposed, Kohlberg’s theory has been criticized for overemphasizing a Western male perspective on moral reasoning. Origins Jean Piagets two-stage theory of moral judgment marked a divide between the way children younger than 10 and those 10 and older think about morality. While younger children looked at rules as fixed and based their moral judgments on consequences, older children’s perspectives were more flexible and their judgments were based on intentions. However, intellectual development doesn’t end when Piaget’s stages of moral judgment ended, making it likely that moral development continued as well. Because of this, Kohlberg felt Piaget’s work was incomplete. He sought to study a range of children and adolescents in order to determine if there were stages that went beyond those proposed by Piaget. Kohlberg’s Research Method Kohlberg utilized Piaget’s method of interviewing children about moral dilemmas in his research. He would present each child with a series of such dilemmas and ask them their thoughts on each one to determine the reasoning behind their thinking. For example, one of the moral dilemmas Kohlberg presented was the following: â€Å"In Europe, a woman was near death from a special kind of cancer. There was one drug that the doctors thought might save her†¦ The druggist was charging ten times what the drug cost him to make. The sick woman’s husband, Heinz, went to everyone he knew to borrow the money, but he could only get together about†¦ half of what it cost. He told the druggist that his wife was dying and asked him to sell it cheaper or let him pay later. But the druggist said: ‘No, I discovered the drug and I’m going to make money from it.’ So Heinz got desperate and broke into the man’s store to steal the drug for his wife.† After explaining this dilemma to his participants, Kohlberg would ask, â€Å"Should the husband have done that?† He then continued with a series of additional questions that would help him understand why the child thought Heinz was right or wrong to do what he did. After collecting his data, Kohlberg classified the responses into stages of moral development. Kohlberg interviewed 72 boys in suburban Chicago for his study. The boys were 10, 13, or 16 years old. Each interview was approximately two hours long and Kohlberg  presented each participant with 10 moral dilemmas during that time. Kohlberg’s Stages of Moral Development Kohlberg’s research yielded three levels of moral development. Each level consisted of two stages, leading to six stages in total. People pass through each stage sequentially with the thinking at the new stage replacing the thinking at the previous stage. Not everyone reached the highest stages in Kohlbergs theory. In fact, Kohlberg believed that many didn’t move past his third and fourth stages. Level 1: Preconventional Morality At the lowest level of moral development individuals haven’t yet internalized a sense of morality. Moral standards are dictated by adults and the consequences of breaking the rules. Children nine years old and younger tend to fall into this category. Stage 1: Punishment and Obedience Orientation. Children believe the rules are fixed and must be obeyed to the letter. Morality is external to the self.Stage 2: Individualism and Exchange. Children begin to realize that the rules aren’t absolute. Different people have different perspectives and therefore there isn’t just one correct point of view. Level 2: Conventional Morality A majority of adolescents and adults fall into the middle level of conventional morality. At this level, people start to internalize moral standards but not necessarily to question them. These standards are based on the social norms of the groups a person is part of. Stage 3: Good Interpersonal Relationships. Morality arises from living up to the standards of a given group, such as ones family or community, and being a good group member.Stage 4: Maintaining the Social Order. The individual becomes more aware of the rules of society on a broader scale. As a result, they become concerned with obeying laws and maintaining the social order. Level 3: Postconventional Morality If individuals reach the highest level of moral development, they start to question if what they see around them is good. In this case, morality stems from self-defined principles. Kohlberg suggested that only 10-15% of the population was able to achieve this level because of the abstract reasoning it required. Stage 5: Social Contract and Individual Rights. Society should function as a social contract where the goal of each individual is to improve society as a whole. In this context, morality and individual rights like life and liberty may take precedence over specific laws.Stage 6: Universal Principles. People develop their own principles of morality even if they conflict with society’s laws. These principles must be applied to every individual equally. Critiques Since Kohlberg initially proposed his theory, many criticisms have been leveled against it. One of the key issues other scholars take with the theory centers on the sample used to create it. Kohlberg focused on boys in a specific United States city. As a result, his theory has been accused of being biased towards men in Western cultures. Western individualist cultures may have different moral philosophies than other cultures. For example, individualist cultures emphasize personal rights and freedoms, while collectivist cultures emphasize what’s best for the community as a whole. Kohlberg’s theory does not take these cultural differences into account. In addition, critics like Carol Gilligan have maintained that Kohlberg’s theory conflates morality with an understanding of rules and justice, while overlooking concerns such as compassion and care. Gilligan believed the emphasis on impartially judging conflicts between competing parties overlooked the female perspective on morality, which tended to be contextual and derived from an ethics of compassion and concern for other people. Kohlberg’s methods were also criticized. The dilemmas he used weren’t always applicable to children at the age of 16 and under. For example, the Heinz dilemma presented above might not be relatable to children who had never been married. Had Kohlberg focused on dilemmas more reflective of his subjects lives, his results may have been different. Also, Kohlberg never examined if moral reasoning actually reflected moral behavior. Therefore, it’s not clear if his subjects’ actions fell in line with their ability to think morally. Sources Cherry, Kendra. â€Å"Kohlberg’s Theory of Moral Development.† Verywell Mind, 13 March 2019. https://www.verywellmind.com/kohlbergs-theory-of-moral-developmet-2795071Crain, William. Theories of Development: Concepts and Applications. 5th ed., Pearson Prentice Hall. 2005.Kohlberg, Lawrence. â€Å"The Development of Children’s Orientation Toward a Moral Order: I. Sequence in the Development of Moral Thought.† Vita Humana, vol. 6, no. 1-2, 1963, pp. 11-33. https://psycnet.apa.org/record/1964-05739-001McLeod, Saul. â€Å"Kohlberg’s Stages of Moral Development.† Simply Psychology, 24 October 2013. https://www.simplypsychology.org/kohlberg.html

Limitations Of The Old Classification Regulations

Generally, an entity is taxed as either a corporation or a partnership and in the past there were major differences between the two, specifically, limited liability. The main benefit of a corporation was limited liability, while a partnership was subject to individual liability for partnership debts. Partnerships began to devise new configurations that were aimed at limiting their liability. They succeeded in creating limited partnerships, which took the main advantage of a corporation and shared that advantage with partnerships. The elimination of the limited liability distinction between corporations and partnerships came the need for a new entity classification system. However, the basis of the old classification regulations was†¦show more content†¦In the facts of the case, the Court discovered that the trustees â€Å"had authority to acquire and operate a golf course, receive the profits therefrom, make loans and investments, make regulations governing the trust, increase the number of trustees, and choose their successors. The Court further ascertained that the trust was to continue for a period of twenty-five years and would not dissolve upon the death of a trustee.† It was from these facts, that the Court decided the trust would be treated as a corporation for tax purposes. Also from this case, came the five characteristics that were used to determine if an organization was to be treated as a corporation for tax purposes in the Kintner classification regulations. Those characteristics were: (1) ability of the organization to hold title in property, (2) continuation of the organization without interruption by the death of an owner, (3) centralization of management, (4) free transferability of ownership interests, and (5) limited liability for the organization’s debts. The Kintner regulations came from the case of United States v. Kintner. In Kintner, the United States Court of Appeals for the Ninth Circuit was to decide whether an association of doctors would receive corporate tax treatment despite the fact that the organization was a partnership for state law purposes. â€Å"The doctors structured a state law partnership to meet the definition of an association in order to take

Reality Tv Should We Really Watch - 1194 Words

In the article Reality TV: Should We Really Watch? Elizabeth Larkins argues with the integrity of the genre of reality TV shows. She describes how watching one’s embarrassment or pain on TV and finding it humorous is wrong morally and mentally. Larkins describes how reality TV all began with one of the oldest reality shows â€Å"Candid Camera.† This show would broadcast hidden cameras of people in embarrassing or painful situations. It was a huge success, which ultimately started the popularity of the reality genre on television. Larkins also points out that most reality shows do not actually have any ‘reality’ in them. The producers of these shows cut and edit most of the scenes, skewing the actual reality. Larkins also discusses that reality shows portray racial stereotypes. She goes on and gives examples of several characters in real reality shows and how they depict racial stereotypes. Larkins concludes her essay with discussing how viewers should uphol d a moral responsibility by not supporting these types of shows. She explains that the shows are made to make money and they do not uphold any type of honor or integrity. Larkins explains that â€Å"one of the attractions of the reality television is the supposed ‘reality’ of it.† In order to persuade Larkin’s audience that reality shows are unethical, she points out that there is not much reality in them. Larkins reports that these shows are heavily edited. The scenes are altered in order to make the show moreShow MoreRelatedEssay about Discussion of the Morality of Reality Television600 Words   |  3 Pagesof Reality Television Reality TV is were you get to watch members of the public or celebritys perform tasks to win money or raise money for charity, at least that is what people say they go on it for. Reality TV is more so to do with gaining or upgrading the contestants celebrity status and there is no denying it, look what happened with peter Andrà © or Jade Goody, neither of them won their reality TV show but they are now both well known celebrities. Reality TV is extreamlyRead MoreChoosing Reality 1149 Words   |  5 PagesWhat we as a society watch on television really depends on the choices we make. George F. Will writes in his article â€Å"Reality Television: Oxymoron† of an increasingly infantilized society, whose moral philosophy is reducible to the celebration of â€Å"choice†, where adults are decreasingly distinguishable from children in their absorption in entertainments. This is a society in which â€Å"choice† exceeds all others and competition improves things. This society is built upon choice in every aspect of lifeRead MoreThe Reality of Reality Television1699 Words   |  7 PagesThe Reality of Reality Television Jacqueline Knudsen ENG122: English Composition II Jenna Fussell February 2, 2013 The Reality of Reality Television Have you ever set there watching your favorite reality television show and wondered what effects it could have on you, your family or your friends? Truth is most people do not think about the effects television shows can have before watching them or allowing their children to watch them. ThisRead MoreThe Stereotypical Reality Of Television1624 Words   |  7 PagesThe Stereotypical Reality in TV Although television can sometimes be educational, it is often agreed that reality TV creates dangerous stereotypes. These days, it seems like producers are willing to turn almost anything into a an hour long weekly series. Another growing concern that may indirectly promote stereotypes is the issue of privacy in reality TV. It is said that â€Å"participants in reality shows have openly admitted that giving the public access to the most personal moments of their livesRead MoreAnalysis Of Salman Rushdie s Essay1028 Words   |  5 PagesAnalysis of Salman Rushdie’s Essay; Reality TV: A Dearth of Talent and the Death of Morality In his essay, Reality TV: A Dearth of Talent and the Death of Morality, Salman Rushdie argues that the popularity of reality television shows should both alarm us and enlighten us as we examine their success. What is Rushdie’s primary argument, and in what tone does he make his plea? How well does Rushdie keep our attention as a writer and are his arguments credible? Are his claims supported by hard evidenceRead More You are what you watch! Essay1420 Words   |  6 Pageswere their only glimpse into how we lived our lives? Francine Prose ponders this same question in her essay â€Å"Voting Democracy off the Island: Reality TV and the Republican Ethos,† in which she asks not only what future anthropologists might deduce, but, â€Å"for that matter,† what â€Å"contemporary TV-addicted children and adults† might realize if they were to more closely examine their motivation for watching these shows (22). Salman Rushdie, in his article â€Å"Reality TV: A Dearth of Talent and the DeathRead MoreThe Reality Of Reality Television936 Words   |  4 PagesThe reality show phenomenon Have you ever wondered what attracts millions of Americans each week to watch this cultural phenomenon know as reality television? It first started in 1948 when Allen Funt created a TV series called Candid Camera, this is the first known reality television show series. â€Å"Reality television episodes have increased up to 57% of all television shows that can be found on your TV guides† (Shocking). Big Brother was one of the first successful and most viewed reality televisionRead MoreDuck Dynasty ´s Phil Robertson and His Interview and Opinion Regarding Homosexuality1278 Words   |  5 PagesThere is a fine line between expressing your personal opinion and verbally criticizing others. However, when it comes down to it, what was Phil Robertson, the â€Å"dad of Duck Dynasty,† really doing? â€Å"My mission today is to go forth and tell people about why I follow Christ and also what the bible teaches, and part of the teaching is that women and men are meant to be toge ther,† he stated. Personally, I believe that Phil Robertson was being brutally honest and I see no issue with that. Arts EntertainmentRead MoreWatching Tv Is Not So Bad969 Words   |  4 Pagesâ€Å"binge-watching† and â€Å"marathoning† TV series is becoming more and more socially acceptable in our day and age but there are still many people who hold the beliefs that watching TV makes you dumb, and who say things like â€Å"you should find something useful to do with your time.† Because to them, watching TV has no benefits to it at all. But what if there were actually ways to prove to those people that our binge-watching habits can actually make us smarter? As a person who loves her TV marathons, I was quite interestedRead MoreThe Effects Of Television On Our Health951 Words   |  4 Pagesstated in his article â€Å"Silent that Idiot box† that letting your children watch too much television can ruin them in the long run. Television has the ability to lead children to violence and destroy their innocence. Television can be pleasing to the eye. According to Jacoby children don’t become educated from watching TV. The more TV they watch, the less educated they usually end up. I agree with him because when I use to watch television I would feel extremely sluggish and not want to do anything else

Physical Beauty to Inner Beauty Free Essays

We are human beings, we need both physical beauty and inner beauty. We are not angels to search only for inner beauty. Also we are not devils to search only for outer beauty. We will write a custom essay sample on Physical Beauty to Inner Beauty or any similar topic only for you Order Now We have eyes, first of all we look at someone physical, but as the time goes by we know the real people whether having inner beauty or not. The three aspects i am going to discuss are respect, confidence and relationship. The three aspects i am going to discuss are respect, confidence and relationship. The are many different between physical beauty and inner beauty and the most important is respect. Inner beauty is responsible for providing the person with more respect and status in society. Also physical beauty play role but if you’re not good with your soul then the outer beauty role remain for less period but if you are good at your soul then you are talked everywhere. We may find a good and charming looking person but unless he or she is not good at soul we can not play a relationship. The other different is to be in confidence. The physical will always attract because of the hormones in our bodies but I also think that people have different ideas of what they are attracted to. But today’s society and cultures play a huge influence on what people should think is attractive but the people that today’s society and culture call beautiful exhibit strong confidence in how they appear, so confidence will play role in it too. The last different is in relationship. When you meet someone for the first time, you will acknowledge their physical beauty first and then after you talk to him/her for quite some time you will acknowledge their inner beauty like their personality, their wit and etc. You might not agree with me on this case because some of you might say that inner beauty is the real beauty. But if you ask people around I bet they will say the same thing. The first trigger will be physical beauty. You can take e. g. from the story of Cinderella. Prince choose chooses Cinderella when he spotted her with beautiful dress and make up nicely not with kitchen uniform, I wonder if the prince will even ask her dance if Cinderella’s wear her apron. The outer beauty will always attract but the inner beauty is what will give relationship long evity. In conclusion, we can say inner beauty has higher meaning on how we look at what is attractive. We should be more interested in the inner beauty first before seeking what is on the outside because beauty open locked doors, many people look for external beauty and they forget about feelings but in the end when the beauty is over, the same doors will be closed How to cite Physical Beauty to Inner Beauty, Essay examples

Distribution Channel of Coca Cola Essay Example For Students

Distribution Channel of Coca Cola Essay EXECUTIVE SUMMARY Today cold drinks have become an important item of refreshment. Cold drinks are an important part of each and every occasion that provides freshness. Worldwide, Coca-Cola and Pepsi are well known as the best soft drinks in the field of beverages. Under the present scenario companies are facing major problem that is â€Å"How to meet the consumer need. † The mind of the consumer is very unpredictable and it is very difficult to know what is going in the mind of the consumer. In today’s market situation, consumer has various options and choice. He can choose the best options available in the market, which gives them better service for the long time. So, in order to fulfill all the needs and demands of the consumer, the manufacturing companies should concentrate on the distribution channel and should make an effective and efficient distribution network. As we all know that the distribution channel is only one way through which the product is reaches to its consumer. So the company should have an effective distribution network which satisfy the demand and provide services to the consumer. In India, Coca-Cola and Pepsi are the main beverages making companies. These companies have flooded the market with various brands of beverages. The objective of the study is to study the distribution channel of COCA-COLA pvt. Ltd. In There are 8 distributors Nagpur market and to find out the factors responsible for low distribution and suggest the measure to improve the scenario. In Nagpur, coca-cola pvt. Ltd. is one of the bottling plants of Coca-Cola Company which is situated in Maharashtra in MIDC, Hingna, and Nagpur-440028. Of Coca-Cola in Nagpur region. And there are 7000 retailers under these distributors but it was not possible to cover all the retailers so as a sample has been taken for the study under these distributors. To under the procurement of new for coke by visiting at Nagpur. Required information has been collected through questionnaires and personnel interview with retailers. This information is presented in the form of charts, tables and graphs as the requirement. Data has been analysis accordingly and conclusion has been drawn based on the data analysis. Possible suggestion has been recommended at the end of the study. The major finding and conclusion of the research study conducted by the researcher are given in brief as under:- 1. 1. COCA-COLA IN INDIA Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveals its formula to the government and reduces its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India. After a 16-year absence, Coca-Cola returned to India in 1993, cementing its presence with a deal that gave Coca-Cola ownership of the nations top soft-drink brands and bottling network. Coke’s acquisition of local popular Indian brands including Thums Up (the most trusted brand in India), Limca, Maaza, Citra and Gold Spot provided not only physical manufacturing, bottling, and distribution assets but also strong consumer preference. This combination of local and global brands enabled Coca-Cola to exploit the benefits of global branding and global trends in tastes while also tapping into traditional domestic markets. Leading Indian brands joined the Companys international family of brands, including Coca Cola, diet Coke, Sprite and Fanta, plus the Schweppes product range. In 2000, the company launched the Kinley water brand and in 2001, Shock energy drink and the powdered concentrate Sunfill hit the market. From 1993 to 2003, Coca-Cola invested more than US$1 billion in India, making it one of the country’s top international investors. By 2003, Coca-Cola India had won the Prestigious Woodruff Cup from among 22 divisions of the Company based on three broad parameters of volume, profitability, and quality. .ud5c3fcc6f59fab0e3da4a1b8dc0c8970 , .ud5c3fcc6f59fab0e3da4a1b8dc0c8970 .postImageUrl , .ud5c3fcc6f59fab0e3da4a1b8dc0c8970 .centered-text-area { min-height: 80px; position: relative; } .ud5c3fcc6f59fab0e3da4a1b8dc0c8970 , .ud5c3fcc6f59fab0e3da4a1b8dc0c8970:hover , .ud5c3fcc6f59fab0e3da4a1b8dc0c8970:visited , .ud5c3fcc6f59fab0e3da4a1b8dc0c8970:active { border:0!important; } .ud5c3fcc6f59fab0e3da4a1b8dc0c8970 .clearfix:after { content: ""; display: table; clear: both; } .ud5c3fcc6f59fab0e3da4a1b8dc0c8970 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud5c3fcc6f59fab0e3da4a1b8dc0c8970:active , .ud5c3fcc6f59fab0e3da4a1b8dc0c8970:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud5c3fcc6f59fab0e3da4a1b8dc0c8970 .centered-text-area { width: 100%; position: relative ; } .ud5c3fcc6f59fab0e3da4a1b8dc0c8970 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud5c3fcc6f59fab0e3da4a1b8dc0c8970 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud5c3fcc6f59fab0e3da4a1b8dc0c8970 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud5c3fcc6f59fab0e3da4a1b8dc0c8970:hover .ctaButton { background-color: #34495E!important; } .ud5c3fcc6f59fab0e3da4a1b8dc0c8970 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud5c3fcc6f59fab0e3da4a1b8dc0c8970 .ud5c3fcc6f59fab0e3da4a1b8dc0c8970-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud5c3fcc6f59fab0e3da4a1b8dc0c8970:after { content: ""; display: block; clear: both; } READ: Alexander The Great EssayCoca-Cola India achieved 39% volume growth in 2002 while the industry grew 23% nationally and the Company reached breakeven profitability in the region for the first time. Encouraged by its 2002 performance, Coca-Cola India announced plans to double its capacity at an investment of $125 million (Rs. 750 crore) between September 2002 and March 2003. In 2003, Coca-Cola had 17 manufacturing units, 60 distribution centers catering to 5,000 distributors and one million retail outlets, serviced via trucks and three-wheelers. Coca-Cola directly employed 10,000 people. Coca-Cola India produced its beverages with 7,000 local employees at its twenty-seven Wholly-owned bottling operations supplemented by seventeen franchisee-owned bottling. Operations and network of twenty-nine contract-packers to manufacture a range of products for the company. The complete manufacturing process had a documented quality control and assurance program including over 400 tests performed throughout the process. Almost all the goods and services required to produce and market. Coca-Cola in India are made locally, sometimes with the help of technology and skills from the Company. The complexity of the consumer soft drink market demanded a distribution process to Support 700,000 retail outlets serviced by a fleet that includes 10-ton trucks, open-bay three wheelers, and trademarked tricycles and pushcarts that were used to navigate the narrow alleyways of the cities. In addition to its own employees, Coke indirectly created employment for another 125,000 Indians through its procurement, supply, and distribution networks. While The Coca-Cola Company is a global company with some of the world’s most widely recognized brands, the Coca-Cola business in India, as in each country where coca-cola operate, is a local business. Our beverages are produced locally, employing Indian citizens, our product range and marketing reflect Indian tastes and lifestyles, and we are deeply involved in the life of the local communities in which we operate. BOTTLING OPERATIONS The Coca-Cola system in India comprises 27 wholly-owned Company-owned bottling operations and another 17 franchisee-owned bottling operations. A network of 29 contract-packers also manufactures a range of products for the Company. Almost all the goods and services required to produce and market Coca-Cola in India are made locally, sometimes with the help of technology and skills from the Company. CREATION OF THE IDEA OF THE SOFT DRINK: In olden days people used to quench their thirst by taking â€Å"Water† and â€Å"Ganna Juice† or they use â€Å"Lemon water† (a concentrate of water lemon and sugar) or fruit juice which is still prevailing in the market. But as we know people became more and more efficient, there was a felt needed for more sophisticated means of satisfying thirst, which ultimately gave way to the production of the modern soft drinks. 1. 2. AIM AND OBJECTIVES 1. AIM:- To study the procurement of new order of coke by visiting at nagpur . 2. Objectives: The aim that has been kept during the research work for the objective to be accomplished and the aspect/ area to be covered during the research are highlighted below:- (i)To generate consumer interest including trials to enlarge the market. (ii)To improve its position in the market. (iii)To modify the attitudes and understanding of the customer. (iv)To generate inquiries from the target customer group for customer contacts. (v)To safeguard outlets from canalization. (vi)To increase the rate of purchase for increasing the sale. (vii)To know whether retailers are satisfied with company’s distribution network. viii)To know the scheme that is given by the retailers to the consumer to increase the sale. 1. 3. Mission, Vision Values MISSION Everything we do is inspired by our enduring mission: †¢To Refresh the World in body, mind, and spirit. †¢To Inspire Moments of Optimism through our brands and our actions. †¢To Create Value and Make a Difference everywhere we eng age VISION To achieve sustainable growth, we have established a vision with clear goals. †¢Profit: Maximizing return to shareowners while being mindful of our overall responsibilities. †¢People: Being a great place to work where people are inspired to be the best they can be. Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples’ desires and needs. †¢Partners: Nurturing a winning network of partners and building mutual loyalty. †¢Planet: Being a responsible global citizen that makes a difference VALUES We are guided by shared values that we will live by as a company and as individuals. †¢Leadership: The courage to shape a better future †¢Passion: Committed in heart and mind †¢Integrity: Be real †¢Accountability: If it is to be, it’s up to me †¢Collaboration: Leverage collective genius †¢Innovation: Seek, imagine, create, delight †¢Quality: What we do, we do well